Social Media Assistant

Social Media Assistant

Our Marketing and Brand teams are right at the heart of what we do. Surrounded by some of the best specialists in the industry, you’ll bring your own ideas to the business - building to shape the experience of our customers as part of a forward-thinking team.

Purpose of role:

The Social Media Assistant role is responsible for creating social media content that will inspire and engage our followers at Primark. You will work directly with the Social Media Officer, Coordinator and other Social Media Assistants to create daily social media content across multiple social networks and support the Social Media Manager with ensuring the social media strategy is embedded in all worked shared on our social channels.

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

27 days of leave, plus bank holidays and if you want, you can buy 5 more.

Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.

Primark Perks – Discounts with some local partner business to our offices

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Writing, scheduling and posting content daily across all Primark social channels.

Identify and create interesting and relevant content, working closely with the team to ensure that we are continually exploring new approaches and adopting a ‘testing’ culture.

Produce a weekly report to monitor the performance of content across channels and suggest improvements.

Liaise with internal departments to gain key information on product, such as product ORINs, to support content.

Day to day admin on the global social team

Work with the Social Media Officer, Social Media Coordinator and internal stakeholders on content, from conception to implementation.

Monitor, coordinate and engage with social media interactions through community management; identifying and creating engaging content that will promote interest.

Continuously monitor UGC from influencers, micro-influencers & fan community, selecting key posts for approval & inclusion in our social plan.

Developing content ideas and contribute ideas to wider team brainstorms.

Support the Social Media Coordinators and Social Media Officers in producing creative briefs for internal and external creative teams and agencies

Managing the ordering and returning samples for internal social shoots and content creation.

Attending events, store openings and shoots when possible to ensure relevant content is being captured and capture first-hand social content as required.

Work with the Social Media Manager and Social Media Officers to implement an overall social content strategy.

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

Demonstrable passion for social media and fashion with, ideally, 1+ years working in digital, retail or fashion journalism.

Current Social media knowledge from the latest social platform updates to emerging platforms

A passion for creating social-first content and be comfortable shooting on iPhone.

Pulse on breaking social media trends and constantly on top of what’s happening in culture

Have a customer-first mindset always putting yourself in their shoes when it comes to how you create content.

Great copywriting skills for writing social copy in brand tone of voice and short snappy lines

Great numerical skills for reporting and analysing stats and ability to look beyond the numbers to tell the ‘why’

Thrives in a busy and agile environment, who’s able to turn around a trend swiftly and ensure we’re always getting to market first!

Organised and process-oriented approach to work with the ability to keep projects moving and ensure deadlines are met.

A collaborative partner who develops positive relationships within the business and good problem-solving skills.

Self-motivated and enthusiastic, eager to get involved in a variety of activities.

A Primark and fashion superfan!

Act as an ambassador for the brand on shoots, with partner brands, talent/influencers and external agencies

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and creative professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.


All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

126144BR