Digital Sales and Marketing Bootcamp

Elevate your career by transforming your digital marketing and sales strategies.

This Course has been developed by practicing industry experts and is designed to build skills in branding, engagement, real-time content marketing, data-driven decision making and the science behind sales in the age of digital transformation.

You will learn to execute strategies that exploit new business opportunities through the sales function. This involves identifying and qualifying ‘Sweet Spot’ customers and applying practical steps to optimise the sales funnel. Participants learn the importance of taking a data-driven decision-making approach to the discovery and creation of trending content. The course outlines how to drive the marketing and sales functions informed by insights gleaned from analysis of big data. You will master high-level strategies as well as the brilliant basics of performance-based advertising, content marketing and growth hacking.

This practically focused, industry-driven and expert-lead course equips professionals with the skills needed to take their career to the next level.

Who is this bootcamp for?

The course is designed for individuals with a wide range of marketing and sales backgrounds. This includes Digital Marketing Managers, Product Managers, Account Managers, Sales professionals.

Why take this bootcamp?

This course elevates your career by arming you with the essential hard and soft skills required to deliver high-impact digital marketing and sales strategies.

Learning outcomes

At the end of this bootcamp you will be able to:

- Apply the science behind the digital sales process

- Understand and identify ‘Sweet spot’ customers and the value of strategic business development.

- Adopt a data-driven decision making approach to your digital strategies (Performance Marketing)

- Design and launch effective paid and organic digital marketing campaigns - across Facebook, Instagram, LinkedIn and Google

- Design a Digital Strategy and translate it into an effective Digital Marketing plan

- Be familiar with Content and Native Advertising methodologies.

- Explore the impact of emerging technologies (AI, VR/AR, Blockchain) on the marketing and sales function.

- Work effectively in multidisciplinary teams within a creative context

Learn more and enrol here.