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Senior Marketing Manager

Wisetek Solutions LtdCorkFull-time

We are looking for an experienced Marketing Manager to join our team. In this capacity, you will play a pivotal role in developing and overseeing our Marketing strategy, planning and programme delivery across our business. You will lead on the creation and execution of the go-to-market plan and working closely with internal & external teams to plan, coordinate & evaluate activity.

As a Senior Marketing Manager, you will have extensive experience working in the B2B industry. We want someone hardworking, self-motivated with strong attention to detail and a team player. 

Role Responsibilities:

  • Develop and execute all integrated marketing plans and activities across the various Wisetek business units.
  • Assist in creating engaging product/service-related content on owned, earned and paid channels.
  • Responsible for Website management, conversion tracking, and content optimisation.
  • Develop and execute long and short-term marketing strategies to promote our multiple businesses, increasing target market penetration, enhancing overall revenues and customer retention programmes.
  • Utilise strong analytic ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Manage and optimise the marketing automation tools we currently deploy.
  • Measure and report performance of all integrated marketing campaigns and assess goals (ROI and KPI’s).
  • Agency management of all public relations, awards and press media opportunities
  • Manage all marketing budgets and track all spend on a monthly basis.

Key Requirements:

  • 4/5 years’ B2B Marketing experience.
  • Degree or Masters in Digital Marketing or a related discipline.
  • Experience in working with Content Management Systems (ideally WordPress).
  • Essential experience working with Marketing Automation Platform (Hubspot, Marketo, Pardot).
  • Proven Experience and track record of leading digital and inbound digital marketing strategies, managing SEO/SEM, Marketing Automation tools, focused campaigns, etc.
  • Highly creative with experience in devising digital marketing campaigns that engage and motivate.
  • Experience working with Salesforce desirable.
  • Experience in setting up and optimising Google Adwords campaigns.
  • Solid knowledge of website analytics tools (Google Analytics).
  • Up to date with the latest trends and best practices in online marketing and measurement.

Individual Characteristics:  

  • Passionate about marketing and brand building.
  • Demonstrates a sense of urgency and knows when to act.
  • Organises their own work and that of others, taking responsibility for the quality of all deliverables.
  • Has a flexible approach and adapts to challenges and changing priorities as needed.
  • Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team.

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