Ad Operations Manager

Dunnes Stores is Ireland’s leading retailer positioned at the cutting edge of food, fashion, and home retailing. We are known for offering a wide range of high-quality products to our customers, with a strong brand presence and a loyal customer base. We pride ourselves on creating memorable experiences that resonate with our customers.We are currently seeking an Ad Operations Manager to join our expanding Retail Media Group, based in Head Office in Dublin city centre.

The Role

The Ad Operations Manager will own onsite retail media selling, planning, and activating using our preferred ad serving platform as the core technology for Dunnes Stores’ onsite Retail Media offering. You will lead and manage the day-to-day retail media operation while planning and executing brand owner engagement, training on capabilities, performance reporting, and continuous improvement. This role will connect brands with Dunnes Stores’ customers by managing supplier campaigns with a focus on delivering revenue growth, campaign ROI, supplier engagement, and customer experience excellence.

Key Responsibilities

• Own end-to-end onsite retail media sales, campaign planning, activation, and reporting using our platform and supporting retail media platforms.
• Drive media revenue by managing a pipeline of brand owners and media agencies, identifying opportunities to maximise investment across onsite and offsite retail media touchpoints.
• Plan and deliver brand owner & media agency engagement and training to maximise campaign adoption and effective use of our preferred ad platform capabilities.
• Develop unified media proposals based on supplier objectives and budgets, ensuring alignment with Dunnes Stores’ brand and tent pole campaigns.
• Establish clear roles, responsibilities and ways of working with the online team.
• Collaborate with internal teams including buying, marketing, and IT to ensure seamless campaign activation and accurate data management.
• Monitor, analyse, and report on campaign performance, providing clear insights and recommendations to drive continuous improvement and ROI.
• Develop and maintain strong supplier relationships to increase the breadth and depth of supplier engagement within the retail media network.
• Ensure compliance with privacy regulations, platform policies and brand safety standards.
• Champion the customer experience by ensuring campaigns enhance the end-to-end shopper experience while achieving commercial outcomes.
• Assist in forecasting, pipeline management, and regular reporting on revenue and performance against targets.
• Support the development of best practice processes for campaign management, trafficking, troubleshooting, optimization and reporting.

Key Performance Indicators

• Media revenue generated through onsite and offsite retail media sales.
• Campaign performance and ROI achieved.
• Breadth and depth of supplier base actively engaged and onboarded.
• Customer experience improvements driven by retail media campaigns.

Qualifications and Experience

• Proven experience in digital advertising operations, retail media, or media planning and activation.
• Hands-on experience with ad serving platforms.
• Excellent organisational skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong analytical skills with experience in campaign performance analysis and reporting.
• Outstanding communication and relationship-building skills for effective supplier and internal stakeholder engagement.
• Experience in meeting revenue targets and managing sales pipelines in a fast-paced environment.
• Proficiency in Excel, PowerPoint, and analytics tools for reporting and presentations.
• A customer-centric mindset with a focus on campaign quality and effectiveness.
• A creative and strategic approach to problem-solving and process improvement.

Benefits

• Competitive salary.
• Comprehensive benefits package, including employee discount.
• Opportunities for professional development and career progression.
• A collaborative and dynamic work environment focused on innovation and growth.

Dunnes Stores is an equal opportunity employer.