Advertising Executive

Job Purpose: To maximise and grow advertising revenue at Belfast International Airport through managing and growing the advertising customer base, and developing the estate to create new and exciting propositions for advertisers. Effectively manage installations and campaigns. Deliver the advertising budget and identify growth and innovation opportunities to create a credible advantage for Belfast International Airport. Work within the commercial department and contribute to the delivery of the team and airport’s overall business objectives.

Main Tasks & Responsibilities 1. Manage advertising sales to maximise advertising take-up and revenue, using both direct and agency relationships to generate demand and use of advertising sites across the airport estate. 2. Manage relationships with existing customers, agencies and others. Develop new relationships with potential advertisers at the airport to grow the customer base. Maintain a database of contacts for advertising at the airport and create a pipeline for potential future opportunities. 3. Manage advertising installations and maintain records of current and planned advertising to make sure as many sites as possible are occupied by paying customers. Develop and provide regular reports to Senior Management on current and future advertising revenue, commissions, income etc. 4. Manage the advertising rate card and develop deals and commissions with agencies and customers to maximise both sales and revenue. 5. Liaise with finance to ensure all advertising sales are correctly invoiced and that anticipated revenue is received. 6. Undertake a regular strategic review of the advertising estate and propose to the commercial manager / CCO potential new advertising locations and new advertising products, along with their business case. Once the final locations and products are approved, manage implementation of these. 7. Maintain awareness of the advertising industry landscape, changes and developments, innovations and other factories. Keep Senior Management informed of these, in the context of opportunities or threats to the airport’s advertising portfolio. 8. Understand and resolve any issues relating to the advertising function, estate or customers in a timely and effective manner. 9. Support the preparation of the department annual budget and review of costs/revenue throughout the year. 10. Liaise with and support the rest of the commercial team (and other departments as necessary), to deliver aviation / commercial marketing plans. 11. Contribute to brand identification and development. Ensure that produce/service matches brand positioning. 12. Ensure all advertising activity is in support of the company goals and objectives, both financially and in support of the brand. 13. Carry out analysis of consumer data to identify key behaviours and segmentation. Present findings and make recommendations to senior management. 14. Support the commercial team to deliver its’ overall objectives 15. Participate in special projects and carry out any other reasonable duties within the capability of the post-holder. 16. Ensure that all Statutory and Company regulations regarding health and safety, fire and security are followed to protect airport users, staff members and the business interests of the Company. 17. Respond/assist to any emergency appropriately, and participate in any Emergency Exercise, as detailed in the Emergency Orders within the aerodrome manual. 18. Uphold the company’s information security policies and procedures, ensuring the confidentiality, integrity, and availability of company data. Any intellectual property created in the course of employment shall remain the property of the company. 19. Understand the company vision and pro-actively engage in its values: Integrity, Inclusiveness, Leadership, Teamwork, Safety & Security, Communication and Positivity, through the Performance and Development Programme.

The above duties are not exhaustive and the Company may require you from time to time to do any reasonable tasks with your capacity. 1. Physical

• Well presented • Confident manner • General good health including good attendance record; • Successfully pass company pre-employment medical including alcohol and drugs screening and an eyesight examination • Ability to work flexible hours to facilitate any out of hours activity as and when required 2. Education & Training • Minimum of 2 GCSE’s (grade C or above) in English and Maths, or equivalent • Full current driving licence & own transport 3. Experience

• Minimum 2 years’ experience working in advertising sales or media account management • Demonstrable success in building and maintaining relationships with advertising agencies and clients • Experience managing a client portfolio to deliver targets • Contract and account management • Experience preparing campaign performance reports and ROI analysis • Software packages such as MS Word, Outlook & Excel 4. Knowledge

• Strong working knowledge of the advertising, media buying, and agency landscape 5. Behaviours/Competencies Have the ability to: • Problem solve • Plan & maintain direction • Ability to work together – with team/others departments/ customers, etc • Be customer focused • Communicate effectively • Effective time management • Decision making ability & judgement of when to seek senior direction • Analytical skills • Understand and be aware of aviation safety and security policies • Understand and be aware of the company’s commercial & strategic objectives • Engage with others and have a belief in people

6. Special Circumstances • Able to satisfy right to work checks and security checks, renewable on a regular basis, against records of the police and security agencies in accordance with current policy