Assistant Marketing Manager

Tirlán

Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.

Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.

We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and over 2,300 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.

Overview

The Assistant Marketing Manager sits in the Ingredients category and reports into the Head of Marketing & Customer Experience. The role works to bring value to the Ingredients business by supporting the marketing team to build Tirlán’s profile as a leading ingredients supplier within the agri, food and nutrition sector.

They will champion the customer, ensuring all existing and potential customers have a consistent, professional and satisfying experience with Tirlán.

Responsibilities

Work with Marketing Managers across dairy and plant categories on the development of compelling written and video content to deliver a cut through digital marketing strategy for the business.

• Content Creation: Working with the Marketing Managers to deliver sales toolkits, marketing materials and presentations to support value creation. Develop and manage content for marketing materials, including brochures, newsletters, and presentations.
• Campaign Management: Assist in planning, executing, and monitoring marketing campaigns across various channels (email, social media, events, etc.).
• Market Research and Insights: Interrogate insight platforms to identify trends, customer needs, and competitive landscape.
• Lead Generation: Support the sales team in the identification, logging and tracking of leads to drive business development
• Analytics: Analyse campaign performance and provide insights to optimise future marketing efforts
• Event Coordination: Assist in organising and promoting internal and external customer events, webinars and tradeshows.
• Collaboration: Work closely with sales, category, R&D, MR&I and other teams to ensure alignment of marketing strategies with business goals.
• Work collaboratively across the Marketing team to deliver effective results and work within the Tirlán values system

Experience:

Degree qualification in marketing or business related discipline

2-4 years proven success in marketing, preferably in a B2B environment

Skills:

Strong written and verbal communication skills.

Ability to analyse data and generate actionable insights.

Excellent organisational and project management skills.

Creative thinking and problem-solving abilities.

Attributes:

Team player with a collaborative mindset.

Detail-oriented and able to manage multiple tasks simultaneously.

Adaptable and open to learning new skills and technologies.

About us

Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market. Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment.

Commitment to Diversity & Inclusion We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.

We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers