Audience Insights Analyst

RTÉ is Ireland's national public-service media organisation. We are embarking upon an ambitious and exciting 5-year transformation strategy to update the way we run the organisation. Our mission is to serve as an independent source of stories, news, information and entertainment for Ireland, reflecting the diversity of its people and providing experiences that enrich the lives of all.

This sense of purpose motivates us to deliver to the highest standards in an environment that is collaborative, supportive and engaging. Attracting and retaining the best talent is key in delivering to our audiences. We want our people to thrive in an environment that values their output.

Meet the Team

The Audience Insights Department is responsible for delivering audience insights to a variety of stakeholders. These are used to inform RTÉ’s multi-platform content strategy and help put the audience at the heart of decision making.

Reporting to the Senior Insights Manager, the Audience Insights Analyst will be involved in the delivery of audience insights and research findings to a variety of stakeholders including senior management, station heads, commissioning editors, content makers, product owners and others.

About the Role

• Analysing audience behaviours, consumption and media needs across our platforms

• Using industry measurement and analytics packages to identify audience insights and trends

• Providing regular reporting on platform, channel and programme performance

• Presenting audience insights and research findings to senior stakeholders

About You

• 4+ years of professional experience in research and / or business strategy and / or data analytics

• Keen interest in research and data analysis

• Proven ability in analysing information from different sources and in presenting insights and recommendations

• Excellent attention to detail and communication skills

• Proficient in Microsoft Office software with an emphasis on Excel and PowerPoint

• Experience of using visualization tools, including Microsoft Power BI and/or Tableau

Nice to Have

• Previous experience working with an Audio or Video Broadcaster, other media organisation or research agency

• Knowledge of media measurement techniques and tools (E.g. Ad Serve, Arianna, Piano)

• Familiarity with JNLR and / or Nielsen TAM

If you are interested in this opportunity, please submit your CV together with a cover letter outlining your interest and alignment to the role requirements. Please attach these as one file in the online application process.

This appointment will be made at the Administrative Grade 1 and is being offered on an ongoing full-time basis. The salary scale for this grade is from €42,772 to €57,860 gross per annum.

Closing date for receipt of applications is Monday, 11th May 2026.

Cuirfear fáilte roimh iarratais ó dhaoine go bhfuil dearcadh dearfach acu i leith na Gaeilge. Applications are welcome from people who have a positive outlook to Irish.

Diversity and Inclusion are at the heart of what we do – both on-air and behind the scenes. We are committed to building a more inclusive environment and tackling under-representation while embedding inclusion at every stage of the employee journey.

We welcome applications from people with diverse backgrounds, without regard to gender, sexual orientation, gender identity, age, social experience, race and ethnicity, disability, civil and family status, religious belief and membership of the Traveller Community.

We are eager to provide reasonable accommodations for potential and existing employees with any kind of disability. Should you wish to request an accommodation for your interview, we encourage you to let us know when you apply.