Brand and Corporate Communications Officer

Information about Department/Function

The Office of Brand and Corporate Communications, within the President’s Directorate, leads the development and delivery of SETU’s brand and corporate communications activity. The Office supports the University’s reputation, positioning and stakeholder engagement through strategic communications, media relations, brand governance, content creation, digital channels and major institutional announcements.

Overview of Role & Context

SETU is seeking to appoint a Brand and Corporate Communications Officer (Grade IV) to support the implementation of the University’s brand strategy and the amplification of SETU’s corporate communications across local, regional and national audiences.

The appointee can be based at any campus of SETU and will work across all SETU campuses. As a SETU-wide post, travel between campuses will be required from time to time to engage in role related duties. The role will support the planning and delivery of high-quality, brand-aligned communications across digital and traditional platforms, ensuring consistent messaging, strong visual presentation and effective engagement with internal and external stakeholders. The postholder will work closely with colleagues across the President’s Directorate and wider University, and will help strengthen SETU’s profile through proactive content development, social media support and engagement with design and media partners.

This is an operational role requiring excellent writing skills, strong organisational ability, digital capability, and a working knowledge of design and content production tools.

Key Responsibilities / Duties:

The duties below give an indication of the type of work to be undertaken and may be added to or amended over time in line with the needs of the University.

Brand and Corporate Communication Support

• Support the delivery of SETU’s brand strategy rollout through consistent and high-quality communications outputs and collateral.

• Ensure appropriate and consistent application of SETU brand guidelines across materials produced by the Office and across the wider University.

• Liaise with internal stakeholders (faculties, departments, research centres, professional services and leadership) to identify communications opportunities and gather content.

• Support the development of messaging and communications materials for institutional initiatives, announcements, events and stakeholder engagement activity.

• Assist with the preparation of communications briefs, content schedules, and campaign support materials.

Content Creation, Copywriting and Publishing

• Create and edit engaging content for SETU’s website and digital platforms, ensuring tone, quality and accuracy.

• Draft and support the development of corporate communications content including news items, feature stories, announcements, and stakeholder updates.

• Write and adapt copy for social media channels, aligned to platform requirements and best practice.

• Support content publishing workflows across approved SETU channels, including uploading and scheduling content where required.

Social Media and Digital Communications

• Support the delivery of SETU’s corporate social media content plan, including content creation, scheduling and reporting.

• Assist in creating social-first content (graphics, short video, photography and captions) to support institutional priorities and campaigns.

• Monitor engagement and contribute to reporting insights and performance metrics to support continuous improvement.

• Ensure that content and engagement align with relevant University policies and tone of voice.

Media and Stakeholder Engagement Support

• Support the amplification of SETU corporate communications through media engagement activity and relationship-building with relevant media partners (local, regional and national).

• Assist in the drafting and preparation of media materials including press releases, media notes, key messages and supporting assets.

• Support the coordination of communications activity linked to major institutional announcements and strategic events.

Design and Creative Support

• Support the creation of brand-aligned design assets for print and digital use (e.g., event graphics, posters, social assets, presentation templates, internal communications materials).

• Work collaboratively with colleagues and external suppliers to ensure creative outputs meet brand, quality and accessibility standards.

• Apply a strong visual and editorial attention to detail across communications outputs.

Event and Campaign Support

• Provide communications support for key University events including launches, visits, conferences, stakeholder engagement events and community-facing activity.

• Assist with event promotion planning, production of materials, and on-the-day content capture (as required).

General Administrative Requirements

• Work as part of a team supporting managers and colleagues to meet the goals and objectives of the Office and deliver high-quality services to stakeholders.

• Contribute to the implementation and administration of work practices, with flexibility to support priorities as they arise.

• Maintain accurate records, version control and content archives as required.

• Undertake other duties as may be assigned from time to time.

Academic Qualifications

• Leaving Certificate - having obtained at least Grade D3 in five subjects in the Leaving Certificate Examination (Higher, Ordinary or vocational programmes) or equivalent.

or

• have passed an examination at the appropriate level within the QQI qualifications framework which can be assessed as being of a comparable to Leaving Certificate standard or equivalent or higher.

or

• have appropriate relevant experience which encompasses equivalent skills and expertise.

Experience

• At least 3 years relevant administrative experience (or equivalent professional experience in a relevant communications/marketing environment).

• Experience writing and editing content for web and/or social media.

Specific Knowledge & Skills

• Excellent written communication skills, including the ability to draft clear, accurate and engaging content for multiple audiences.

• Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Strong attention to detail and commitment to high-quality outputs.

• Ability to work collaboratively with a wide range of internal and external stakeholders.

I.T. Skills

• High level of proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Experience using social media platforms in a professional context and using content scheduling tools.

Specific Personal Qualities

• Excellent interpersonal and communication skills.

• Self-motivated, proactive and able to work on own initiative.

• Ability to exercise discretion, judgement and professionalism in a work environment.

• Positive team player with a flexible approach to work and changing priorities.

Salary: The gross salary applicable to the post is currently €39,099 - €55,460 p.a. as at 01/02/2026.