Brand Comms Lead

Want to work for Europe’s #1 airline? Ryanair are looking for a Brand Comms Lead to take our branded customer communications to the next level.

Responsibilities:

Manage Ryanair’s branded communications to our customer base across Europe.

• Drive consistency in our Tone of Voice & get comfortable writing high impact, disruptive & humorous copy – from radio sponsorship stings to campaign communications.
• Manage campaign design & delivery – from comms planning & creative briefing to creative review & implementation.
• Deliver an always on programme of branded communications across our owned channels (web, app & emails) to help keep Ryanair front of mind with our customer base.
• Help build awareness & consideration of our ancillary products & services.
• Work closely with internal teams to support how the business communicates with passengers, including launching new product features & communicating key policies.
• Lead our joint advertising programme with key Tourist Boards, building on going partnership relationships & delivering high quality co-branded campaigns.
• Work closely with our internal creative studio to deliver best in class content & campaigns, in a timely manner.
• Manage any ATL campaigns & media spend – working closely with our media agency.
• Work with our data & insight teams to better understand our customer and the specific opportunities & challenges we face in each of our markets.
• Manage a team of talented execs.

Requirements

• Must be fluent in English.
• 5+ years’ experience - either in brand marketing or within an agency environment.
• Excellent communicator, comfortable working with a diverse range of internal stakeholders & in a fast-paced environment.
• Demonstrable line management experience.
• Excellent copywriting skills.
• Highly collaborative and an excellent team player, able to work at pace.
• Analytical mindset with an instinct for identifying trends.

Benefits

• Competitive salary
• Discounted and unlimited travel to over 250 destinations
• Defined Contribution Pension Scheme
• Death in Service Benefit – Up to 2 times of annual basic salary
• 20 Days Annual Leave – Increasing to 22 days after 12 months and 25 days after 3 years of continuous service.
• Option for up to 5 additional unpaid leave days per year
• Cycle 2 Work Scheme
• Unrivalled career progression