Brand Development & Innovation Executive
Reports To: Brand Development & Innovation Specialist
Grade: 5
The salary scale for this role is €51,862 - €71,155
New Entrants to the Public Sector commence on the first point of the Scale
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.
In this role, you will provide brand development & innovation services to Bord Bia’s client companies..
What you’ll do
Support Brand Development and Innovation Specialists to plan and deliver large to medium sized bespoke brand development projects for clients, through organising and assisting with the facilitation of brand development and innovation workshops, reviewing and synthesising secondary research, drafting of initial insight-led creative briefs, and working with design agencies to deliver client branding, identity, packaging and innovation projects.
Work with Brand Development & Innovation Specialists to plan and deliver large to medium sized brand marketing projects for clients, by coordinating and when required facilitating website and marketing activation briefing workshops, drafting insight-led creative briefs in response to business challenges and working with digital and/or communications agencies to deliver client brand activation projects.
Project Manager the delivery of the Bord Bia Brand Health Check, a syndicated research programme led by Bord Bia that provides participating brands, tailored insights to help them evaluate brand strength, identify growth opportunities and inform strategic planning.
In collaboration with manager, or other team members manage and deliver tightly scoped bespoke brand development, brand marketing or Superbrands projects for clients as per process developed above.
Liaise with the wider team of Client Insight Specialists, Ireland and International, and work on bespoke and standardised primary research projects, with 3rd party agencies.
Maintain and manage relationships with a broad range of 3rd party agencies, service providers and organisations including brand strategy, design, research, marketing and digital agencies.
Represent Bord Bia at client-focused events and activities.
Support the Brand Development, Innovation and Client Insight team with administrative and budgetary tasks in accordance with One Bord Bia procedures.
About You
Essential Knowledge, Skills & Capabilities
Knowledge:
3+ years’ experience operating in a Brand Marketing and/or Insight or other relevant discipline role (agency or client side).
Strategic brand management, innovation and brand activation
Insight-led thinking and market research
Agency and client management experience.
Skills & Capabilities:
Digital first mindset
Comfortable with a fast paced, agile culture focused on continuous improvement
Project planning and management skills
Presentation and communication skills
Analytical capability
Creative thinking
Desirable Knowledge, Skills & Capabilities
Knowledge:
Qualitative and Quantitative Research methodologies
Data analysis and presentation
Innovation best practice
Design Thinking principles
Food & Drink Industry experience
Skills & Capabilities:
Digital marketing capabilities
Website & e-commerce development experience
B2B marketing capabilities
Workshop facilitation skills
Influencing skills
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