Brand Manager SPAR Ireland

Brand Manager SPAR Ireland – Permanent Full Time

Join the SPAR Ireland marketing team and play a pivotal role in shaping the future of Ireland’s leading Convenience Retail Brand. As Brand Manager, you will lead innovative marketing campaigns, foster retailer engagement, and collaborate with a dynamic network of partners. Your work will directly impact our brand’s growth, customer loyalty, and market presence, offering you the opportunity to make a real difference in a fast-paced, creative environment.

Key Responsibilities

Digital Leadership

• Lead digital and social marketing activity for SPAR, developing, implementing, tracking, and optimizing campaigns across online and in-store platforms.

• Manage external agencies to coordinate and deliver social media objectives, ensuring alignment with brand goals.

Retailer Engagement

• Develop and implement local marketing activity programs for SPAR retailers, including store events and management and updating of the Local Marketing Toolkit (an online marketing facility for retailers).

• Build and maintain professional relationships with a nationwide network of 400 SPAR retailers.

Brand Initiatives

• Help develop brand-related initiatives, including strategic projects, sponsorships, cause-related marketing, and promotional events.

• Manage relationships with external partners to drive brand-related activity.

Rewards & Loyalty

• Support the growth and development of My SPAR Rewards Club, working closely with the Shopper Rewards Programme Manager, with a focus on mobile app recruitment and shopper engagement.

Performance & Reporting

• Measure and report performance of marketing campaigns against objectives and KPIs on a monthly basis or as required by the Marketing Manager

Budget Management

• Manage relevant marketing budgets, focusing on cost efficiency and ensuring reconciliation of budgets against plans and expenditure.

Digital Presence

• Responsibility for updating and maintenance of the SPAR website and digital assets.

Job requirements

Skills & Qualifications

• Minimum of 2-3 years proven experience in digital and traditional marketing, ideally within retail or FMCG.

• Excellent attention to detail with strong project management and organizational skills.

• Excellent communication and relationship-building abilities.

• Data-driven mindset with experience in campaign analytics and reporting.

• Experience managing budgets and external agencies.

• Familiarity with marketing technology platforms (e.g., social media management tools, analytics software).

• Degree in Marketing, Business, or related field preferred.

• Full clean driving licence

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