Campaign Analyst, Personalisation

Campaign Analyst - Personalisation, Dublin

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Date: 1 Dec 2025

Location: Dublin, IE, IE

Company: Allied Irish Bank

Role: Campaign Analyst – Personalisation, Data & Analytics

Location/Office Policy: Central Park, Leopardstown, Dublin/Hybrid

What is the role

As a Campaign Analyst, you will design, develop, and deploy customer communications to support business objectives. Working closely with campaign managers, content developers, and product owners, you will ensure customer interactions are seamless, accessible, and effective.

Key accountabilities;

• Collaborate with stakeholders across the organisation to deliver and optimise customer contact campaigns (inbound and outbound), supporting strategic and sales objectives.
• Build and manage complex campaign requests, resolving data and technology gaps as needed.
• Support a culture of continuous improvement, encouraging innovation and creative problem-solving.
• Analyse campaign performance and provide actionable insights to stakeholders.
• Ensure all activities comply with regulatory and compliance obligations.

You will need to show us that you have:

• A bachelor’s degree (2.2 or higher), in the following disciplines e.g. science, mathematics, applied mathematics, physics, statistics, engineering, econometrics. (or equivalent degree plus relative experience)
• 2+ years practical experience in the areas of Analytics and Financial Services, Marketing and Customer Contact, but experience in equivalent domains is also welcomed.
• Experience and understanding of Marketing Analytics teams & Customer Engagement Channels delivering key strategic analytics projects in an environment that includes regulatory and compliance obligations when using data and contacting customers.
• An approach that is highly numerate, and a passion about data and analytics.
• Strong proficiency in SQL.
• HTML experience, Template /content design and management for communications an advantage
• Experience creating and presenting data output to business stakeholders

As part of the interview process, you will be expected to demonstrate the capabilities reflected below.

• Data Analysis
• Requirement Analysis
• Collaborates
• Ensures Accountability
• Eliminates Complexity

Why join us? 

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Sarah Lyons, at careers@aib.ie for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer: 

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners. 

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