Campaign Operations Executive

Job Title: :

Campaign Operations Executive

Vacancy ID :

099668

Vacancy Type :

Permanent

Post Date :

23-Jan-2026

Close Date :

10-Feb-2026

PTSB is one of Ireland's leading retail and SME banks, with an innovative range of products and services powered through an evolving digital landscape, our focus is centred on ensuring we deliver what our customers, colleagues and communities need to be successful. 

Your Role: 

Reporting to the Lead Base Planner, the Campaign Operations Executive will support the execution and evaluation of a Customer Relationship & Value Management team strategy & campaign activity. This consists delivering of insight-led customer lifecycle base management campaigns and communications, leveraging data, insights, and technology to deliver personalised customer engagement plans, positive customer outcomes and a clear return on investment to effectively acquire, grow and retain our customer base for sustainable business growth.

Your Responsibilities:

• Support the execution and evaluation of direct customer marketing activities to support the CRVM strategy, in-line with brand, customer, business strategies and targets. 
• Work in partnership with Base Planners and Marketing Automation Specialists on the team to manage key steps to execute campaigns, including the operational deployment in our Marketing Automation Software. 
• Support the Base Planner to design campaigns with consideration for customer impact, results, capability, data integrations and operating requirements 
• Own the campaign testing and quality assurance process, which includes data verification, content proofing and testing (email, Direct Mail, SMS call scripts & other channels) prior to campaign deployment. 
• Complete effective quality assurance and data validation to eliminate errors, ensure accuracy of campaign build, logic, data and target audience selection, in alignment with the campaign brief 
• Manage governance including risks and controls of all direct customer campaigns, in consultation with Compliance, Data Protection and other relevant stakeholders. 
• Ensure all communications and plans are within our risk appetite and regulatory requirements, adhering to programme governance, risk controls, flight paths and CPC. 
• Completion of daily operational monitoring of campaigns and Data Subject Access requests 
• Work with reporting team to develop automated campaign reports to enable efficient feedback loop.
• Regularly communicate campaign evaluations to wider stakeholder teams ensuring successes and learnings are shared 
• Support the delivery of the capability roadmap implementing key initiatives that enable PTSB become a customer centric organisation focussed on deepening customer relationships. 
• Support the regular review of exclusion criteria and quality assurance processes. 
• Develop and maintain documentation of campaign processes and procedures. 
• Maintain & drive the growth of Marketing Permissions across the customer base through engagement with stakeholders & ongoing optimisation activities
• Support the CRVM team in completing RSCA related activities in timely manner

Requirements:

• Degree in marketing, business studies, finance, computer sciences, engineering, or similar discipline. 
• Previous experience working across outbound customer contact channels i.e., contact centres and retail networks. 
• Prior experience of quality assurance or campaign development (scripting, creative, copy writing etc) an advantage. 
• An understanding of processes and desire to understand software to support Marketing Automation, channel integration and file transfer or similar experience. 
• Previous experience in Financial Services or large customer volume data rich, multiproduct industries an advantage. 
• Ability to use of PowerPoint, excel, design tools and software. 
• Excellent attention to detail, accuracy, and logical thinker ¿ able to identify and spot quality assurance issues across complex sets of activities and break into a logical set of smaller issues. 
• Excellent written and verbal communication skills, with ability to explain campaign complexities in simple terms for all stakeholders.

This is a permanent position based in PTSB's Head office St. Stephens Green, Dublin. (Hybrid options available within the Republic of Ireland Only)

Is this you?

Please apply online on our website or via the apply link of this role. Your application will be sent through to our Talent Acquisition team and they will be in touch regarding your application. We reserve the right to draw up a shortlist for interview. The Bank understands the importance of a consistent and relentless focus on championing diversity and inclusion. We aim to attract, recruit, and retain individuals with diverse backgrounds, skills, competencies and abilities to work collaboratively to enhance the service we provide to all of our customers and the communities we serve.