Channel Marketing Manager

Channel Marketing Manager

Never has there been a more exciting time to join a team of open, honest and passionate employees. Three is forward thinking, you can’t stagnate in this job, and you’ll be part of a charming bunch of people that will become lifelong friends.
There’s an energy here that’s infectious; we defy convention and we’re always looking at ways to shake up the industry and to surprise and delight our customers. You can be yourself here, and you’ll get to build strong relationships with colleagues across the business. 

Join us a Channel Marketing Manager 

Three Ireland are looking to hire a Channel Marketing Manager. This team are a high performing team within the Marketing function, responsible for developing and executing strategies across our key marketing channels, including retail, customer communications, consumer PR, social media, and the website. 

This role is within the Channel Marketing team, reporting to the Head of Channel Marketing, demands a strong grasp of martech and performance marketing principles to strategically develop, create, and execute communications to Three's extensive customer base. This encompasses expertise in CRM, marketing automation, data analytics, CMS, and email marketing platforms, along with a deep understanding of paid media, SEO, CRO, and performance tracking.

The successful candidate will leverage these skills to optimise customer journeys, drive engagement, and achieve key business objectives across all direct marketing channels and the Three website. 

The ideal candidate is a strategic thinker with the ability to translate strategy into action. This individual must possess strong attention to detail, excellent project management skills, and the ability to effectively lead a team and manage stakeholders. 

What else it involves 

Customer-focused Communication Strategies across Key Owned Channels

• Develop and evolve a comprehensive strategy and plan to achieve key business objectives, including retention, acquisition, and brand metrics, across all key channels. 
• Design and deliver a strategic plan that leverages the new Marketing Technology functionality, particularly in omnichannel marketing, as well as CDP, XtremePush, the website, and customer communications. 
• Develop and implement a CRM strategy encompassing the entire customer journey, from initial engagement and onboarding to ongoing relationship management and retention. This includes: 

• Developing targeted customer segmentation strategies. 
• Designing and implementing personalised email marketing campaigns. 
• Building and managing automated marketing workflows. 
• Analysing customer data to identify trends and opportunities for optimisation. 
• Overseeing the development and implementation of a content management system (CMS) to ensure consistent and effective messaging across all channels. 
• Serve as the Marketing Technology Product Owner and subject matter expert, providing guidance and support on the selection, implementation, and utilisation of marketing technologies. 
• Develop and implement a Paid Media tagging and analysis strategy utilising analytics tools and Google tools to track campaign performance and optimise return on investment. 
• Develop and implement an SEO strategy to enhance Three's organic reputation and drive traffic to the website. 
  Deliver Adobe Analytics analysis for key channels. 
• Deliver BTL analytical insights to the business on the performance of communications 
• Develop briefs for website projects from inception to completion for both business and consumer audiences. 
• Deliver best practice communications for Consumer, Business, and Three+. 
• Understand and optimise Three+ journeys to deliver Three+ KPIs. 
• Analyse data, market trends, and leverage the latest software to make informed decisions that drive commercial performance and maximise ROI on marketing spend. 

Manage and Deliver the Customer Website Experience 

• Manage and deliver the customer website experience, including online user journeys and landing pages, working closely with key teams, including Digital and Brand, to develop effective plans. 
• Develop BTL communications strategies and design new journeys that deliver higher margins and lower churn, maximising AIA Engage capabilities to drive return for the business. 
• Deliver new channels on digital platforms. 
• Leverage new technologies to benefit the business and customers. 
• Ensure Delivery and Content Strategy 
• Ensure delivery against briefs from across the business and within the Commercial and Business teams, with quality delivery within SLAs. 
• Devise a content strategy, blog framework, and plan, execute, and implement content across key channels. 
• Conduct ongoing analysis and optimisation for all channels, including Paid Search. Design and deliver an ongoing paid search strategy to ensure return on investment and deliver sales. 
• Ensure consistency and brand tone are carried throughout all creative elements on each channel. 

Teamwork and Leadership Skills

• Work closely with key stakeholders and channel owners (CRM, segments, business, marketing, PR, social, retail, digital, loyalty) to plan and deliver campaigns.
• Collaborate with other Channel Marketing teams to deliver integrated campaigns.
• Work closely with the Marketing Communications pillar of the wider Marketing team to ensure the campaign implementation of national and local brand campaigns across customer channels.
• Influence senior stakeholders by effectively communicating strategic recommendations and demonstrating the value of customer-centric communication strategies.
• Inspire, develop, and manage a high-performing, best-in-class team of one to achieve business objectives. 

The skills we`re looking for 

• A business-oriented commercial mindset. 
• People management experience.
• Ability to use different methodologies to deliver outcomes. 
• Impressive communication skills with a keen ability to facilitate, negotiate, and resolve conflict. 
• Drives for results, has a record of success in achieving goals. Highly motivated, committed, positive, energetic about the achievement of priorities.
• Team Working – able to build good relationships with all levels in the organisation. 
• Strong understanding of marketing technology and its application in customer communications. 
• Ability to work under pressure and to strict timescales. Has a high level of resilience and deals effectively with ambiguity by coping quickly and well with changes, is calm in the face of uncertainty.
• Customer Focus - takes personal responsibility for meeting/exceeding customer expectations and delivers on promises and commitments. 
• Ability to quickly comprehend diverse information, identify themes and gaps in information. 
• Ability to devise strategies for multiple channels. 
• Excellent decision-making and prioritisation capabilities.
• Must have a strong understanding of marketing channels and key optimisation techniques to improve KPIs. 

Benefits of Working at Three 

• Flexible working with our new Hybrid model, our employees will enjoy more flexibility working from home and our office locations (office based 3 days per week) please see the Job Description for the specific office location of this role 
• Competitive salary, annual performance bonus & pension contribution 
• 25 days holidays plus 2.5 company days 
• Annual Leave buy or sell (buy or sell up to 5 days AL each year) 
• Healthcare Insurance through our flexible benefits programme 
• Life assurance, phone & laptop, subsidized canteen 
• Access to learning & development tools
• Free on-site parking 

You may think you know us, but we’re full of surprises. Intrigued? Join us and Be Phenomenal. #Jobs Apply now at: https://www.three.ie/careers 

 Three Ireland is proud to be an equal opportunities employer. If you do not ‘tick every box’ in the job description above, there are likely other valuable attributes and skills you have that would make you a great fit for the team. If you feel this role is for you, then please apply! We are committed to equal employment and growing a diverse workforce. 

We embrace those of any race, gender identity, sexual orientation, age, religion, disability, marital status, family status, civil status or membership of the traveler community, and we want our teams to reflect this! 

If you require reasonable adjustments at interview, please let us know when scheduling your interview, or alternatively please email recruitment.support@three.ie