Commercial Analytics & Data Insights Manager

Role Introduction:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.

Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking to onboard a Commercial Analytics & Data Insights Manager who will play a pivotal role in shaping and delivering our group-wide data strategy This role will form part of the Group Commercial team and reports to the Group Head of Commercial Analytics & Data Insights. The successful candidate will lead the development of consistent, actionable insights that drive commercial performance across our three core regions. This role is ideal for a commercially minded analytical leader who thrives in a fast-paced, cross-functional environment and is passionate about turning data into actionable insights.

Key Responsibilities:

As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:

Data Governance & KPI Stewardship

• Own and evolve the group-wide KPI framework, ensuring consistency, clarity, and alignment across all regions.
• Champion data governance practices, including metric definitions and data lineage.
• Partner with regional teams to embed standardised reporting and ensure adoption of group metrics.

Stakeholder Engagement & Insight Translation

• Act as a strategic partner to senior commercial stakeholders, translating business goals into analytical frameworks and dashboards.
• Lead the design and delivery of insight products that inform decision-making at all levels—from C-suite to operational leads.
• Drive the narrative behind the numbers, ensuring insights are accessible, relevant, and actionable.

Operational Excellence in Insight Delivery

• Oversee the delivery of repeatable, scalable insight solutions across the group.
• Lead the development and maintenance of Power BI dashboards and tools that support day-to-day and strategic decision-making.
• Ensure insight delivery is timely, accurate, and aligned with business priorities.

Project Ownership & Strategic Analytics

• Lead high-impact, cross-functional analytics initiatives that support strategic priorities such as customer insight, pricing, and performance optimisation.
• Manage the full lifecycle of analytics projects—from scoping and stakeholder alignment to delivery and impact measurement.
• Contribute to the evolution of our Universal Data Platform and Group Reporting Taskforce initiatives.

The Candidate should have the following:

• The ideal candidate will have 7+ years of professional experience, including 5+ years in commercial analytics and 3+ years in people or project leadership roles, preferably in a multi-region or retail environment.
• Deep expertise in BI tools (Power BI essential) and advanced Excel modelling.
• Comprehensive understanding of data governance, KPI frameworks, and reporting best practices.
• Proven ability to lead complex, cross-functional projects and to influence executive-level stakeholders.
• Strategically minded with a deep understanding of how data drives business performance and growth.
• Ability to operate efficiently in a fast-paced environment.

Leadership & Communication

• Seasoned leader with extensive experience in managing and developing high-performing teams, with minimum 3 years people management experience.
• Excellent communicator—able to distil complex data into compelling insights and influence at all levels.
• Adept at driving clarity through structured insight and strategic narratives.

Mindset & Values

• Inquisitive, proactive, and highly solution oriented.
• Passionate about data and its potential to unlock value.
• Committed to continuous improvement and operational excellence.

Additional key skills & attributes:

• A dynamic individual who adapts well to change and thrives in a fast paced, rapidly growing organisation.
• Proven track record of delivering high quality work to tight deadlines.
• A highly organised professional with the ability to plan and prioritise workloads effectively for maximum impact, while adapting to changing priorities.
• Strong ability to execute directly at a high standard and pace, with a hands-on approach when required.
• Demonstrates excellent drive, enthusiasm, and commitment, with a genuine interest in building a long-term career at Applegreen.
• A positive, can-do attitude with a solution focused mindset, always looking for ways to improve outputs.
• Strong analytical capability to interpret and challenge data.
• Demonstrates strong commercial acumen, with a clear focus on delivering value to the business.
• Exceptional interpersonal skills, and the ability to engage and build relationships with individuals at all levels across the organisation.
• Has strong leadership potential and management skills, acting as a role model for the people and culture at Applegreen.
• Proactive, resilient, and results-oriented, with a strong sense of ownership and accountability.
• High attention to detail, especially in compliance, documentation, and reporting.
• Technically confident in using digital tools, facilities management systems, and Microsoft Office applications.
• Willing to travel on an ad hoc basis as required to support multiple sites and projects.

Illustrative Application & Screening Process (subject to change):

• Application Process:
• Please submit an up-to-date tailored CV (max 2 pages) and cover letter

Interview & Selection Process:

• Two interview rounds will be required for this role