Communications Officer

Ranked 2nd in The Irish Independent “Ireland's Best Employer 2025” list

IWA is committed to promoting, maintaining, and adding to our diverse and inclusive work environment

The purpose of this role is to support on communications, marketing and fundraising strategy for Irish Wheelchair Association (IWA). The role will have a focus on developing and implementing digital plans to support strategic goals across key dependent departments of Advocacy, Fundraising and Services.

Main duties and responsibilities

Communications & Fundraising

Lead on the building of IWA’s digital profile by strengthening its communications activities across digital channels.

Create social media content in line with the Association’s mission to bring the voice of people with the lived experience to the forefront.

Develop and coordinate creative assets to support the Association’s objectives such as video content, social media posts, digital promotional assets and news posts.

Create and implement digital branding and fundraising strategies to generate online income and support offline fundraising campaigns and activities.

Work closely with the Head of Fundraising to support Fundraising in the development and execution of email campaigns with the objective of raising funds and retaining supporters.

Develop and execute lead generation, conversion and donor acquisition digital campaigns

Work with the in-house design team to coordinate the design of IWA publications, promotional materials and campaign elements.

From time-to-time support the PR Team in handling media queries, including requests for interviews.

Partnership & Collaboration

Work across departments eg: Fundraising, Advocacy, Sport and Services teams, to maintain and update the website content and work with the Digital Projects Manager on development needs.

Grow digital engagement across social media channels (Facebook, Twitter, Instagram and affiliate channels) and implement digital communications campaigns (paid and organic).

Identify trends and opportunities for IWA to enhance its engagement with IWA members, donors, new and existing, third-party organisations and corporates.

Analyse, share and apply insights to inform and improve fundraising, communications and advocacy campaigns.

PERSON SPECIFICATION

Training, Experience and Qualifications

Third level qualification in Communications, Digital Communications, Fundraising, Journalism or a related area.

Excellent social media and digital communications skills with a keen interest in new trends.

Video editing and basic design skills (Canva or another similar platform)

Two years’ experience in a similar role.

Excellent writing skills.

Experience of WordPress or similar content management systems, email marketing platforms.

Experience of Facebook ads and Google Marketing Tools including Analytics.

Knowledge of GDPR and best practice in Communications and Fundraising.

CRM experience (desirable but not essential)

Knowledge and Skills

A self-starter with excellent interpersonal skills with an ability to collaborate with internal and external stakeholders, including colleagues, members, volunteers, external partners and supporters.

Be a confident storyteller bringing to life IWA’s member stories.

Strong time-management skills and ability to meet deadlines and manage own workload.

Capable of reporting and tracking progress of key areas of responsibility.

Be flexible and adaptable in an ever-changing communications environment.

Transport

Some travel is required to gather content from across IWA’s membership. Mileage and travel expenses are paid.

A full clean driving license is required and use of personal transport for work-related purposes may be required.

Competencies

Communicating and influencing

Leadership

Strategic thinking and planning skills

Commercial focus

Critical analysis and decision making

Remuneration & Benefits

The current pay scale is subject to a 9.25% pay increase over the next 2 years (up to October 2026), aligning with the recent WRC agreement aimed at enhancing pay adjustments within Section 39 organizations.

Salary range from €32,270 to €49,299 DOE

Flexible working conditions.

Training & Development opportunities.

25 days annual leave.

Access to the Employee Assistance Service.

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