Content & Social Media Executive

Content & Social Media Executive – Ashfield College

Ashfield College is seeking a dynamic Content & Social Media Executive to take our digital presence to the next level. This is a hands-on, creative role for someone who understands what makes content click, someone fluent in the fast-moving world of Reels, TikTok, and Instagram Stories, who can bring the energy and authenticity of student life to life online.

Reporting to the Marketing Manager, the successful candidate will be a self-starter with strong visual instincts, an eye for storytelling, and a passion for youth culture, education, and Irish sport.

Key Responsibilities

• Develop and execute high-impact social media strategies across platforms including Instagram, TikTok, YouTube, and X (Twitter), aligned with Ashfield College’s brand and tone.

• Create and edit short-form video content optimised for engagement and virality — from trending challenges to behind-the-scenes student stories.

• Capture authentic moments of daily school life, student achievements, and community events through photography, video, and interviews.

• Work with students, teachers, and alumni to co-create relatable and aspirational stories that resonate with Leaving Cert audiences and their parents.

• Manage content calendars and posting schedules, ensuring consistent tone, frequency, and visual quality.

• Monitor analytics and track performance, using insights to shape future campaigns and identify growth opportunities.

• Support the creation of brochures, flyers, and newsletters with compelling visual and written content.

• Collaborate with the Marketing Manager on brand campaigns, events, PR, and alumni initiatives.

• Be proactive in identifying trends, cultural moments, and social opportunities relevant to Irish secondary students.

• Capture and edit footage at key school events for same-day or next-day posting.

Essential Skills & Experience

• At least one year’s experience in content creation, marketing, communications, or social media management.

• Proven ability to create, film, and edit social-first content (Reels, TikTok, Shorts, Stories).

• Proficiency with mobile editing tools (CapCut, InShot) and/or desktop software (Adobe Creative Suite).

• Excellent understanding of social media algorithms, engagement tactics, and trends.

• Strong visual judgment and understanding of branding, tone, and storytelling.

• Confident communicator who can work naturally with students, teachers, and parents.

• Organised, detail-oriented, and capable of managing multiple projects simultaneously.

• A genuine passion for education, youth culture, and Irish sport.

Desirable

• Experience managing social media for a school, youth organisation, or lifestyle brand.

• Knowledge of paid social advertising (Meta Ads, TikTok Ads) and influencer collaboration.

• Familiarity with analytics and reporting tools (Meta Insights, Google Analytics, etc.).

• Photography/videography experience in fast-paced environments.

• Understanding of SEO, hashtags, and audience segmentation.

Qualifications

A degree in Marketing, Communications, Media, Journalism, or a related field is preferred.

Application Instructions

Please include CV, cover letter, and a portfolio of previous content work (e.g., Reels, TikToks, or campaigns you’ve produced). Applications without a creative portfolio will not be considered.