CRM Marketing Executive

RTÉ is Ireland's national public-service media organisation. We are embarking upon an ambitious and exciting 5-year transformation strategy to update the way we run the organisation. Our mission is to serve as an independent source of stories, news, information and entertainment for Ireland, reflecting the diversity of its people and providing experiences that enrich the lives of all. This sense of purpose motivates us to deliver to the highest standards in an environment that is collaborative, supportive and engaging. Attracting and retaining the best talent is key in delivering to our audiences. We want our people to thrive in an environment that values their output.

Meet the team

As RTÉ’s marketing team we are responsible for promoting RTÉ’s content, channels, product and service brands across all marketing platforms (on and off RTE) reaching audiences through the delivery of an overarching consumer-facing marketing strategy.

RTÉ is looking for an experienced CRM Marketing Executive to join its busy consumer-facing Marketing team on a 3-year fixed term contract basis. This is an exciting opportunity for a creative and data-driven CRM marketer to support the growth of RTÉ’s digital services.

Reporting to the Marketing Manager, the successful candidate will be responsible for planning and executing campaigns across multiple marketing and CRM channels, – including but not limited to email marketing, push notifications and in-app messages, as business needs grow. You’ll build audience segments and create engaging communications, working closely with colleagues across marketing, content, editorial, product, technology and external suppliers.

About the role

Support the delivery of the annual marketing plan across a full range of marketing activities.

Build and manage CRM campaigns using the Marketing Automation tool.

Plan, deliver and optimise CRM strategies to drive reach, traffic, retention and brand loyalty.

Create and maintain audience segments and customer journeys to deliver personalised communications.

Write briefs and channel-appropriate copy for marketing emails, push notifications and other channels.

Curate RTÉ content and develop ideas for CRM communications to increase engagement and traffic.

Brief and work with graphic designers to develop creative assets for CRM.

Monitor and analyse campaign performance, producing regular reports and insights for stakeholders.

Work closely with cross-functional teams (marketing, editorial, content, product, technology, design and external suppliers) to execute campaigns effectively.

Support the ongoing maintenance and data structure within the CRM Automation tool, working with our development team and supplier to facilitate.

Support team projects, administration and financial management tasks.

About you

A third level qualification in marketing or similar, combined with 2+ years’ experience in a consumer facing digital environment - agency or client side.

Proven experience executing CRM campaigns using XtremePush or a similar platform is essential, including the ability to build, execute and analyse campaigns.

Excellent copywriting skills are essential, with the ability to write engaging, audience-focused copy for marketing emails and push notifications.

A strong creative eye and experience building visually engaging CRM campaigns, with an understanding of how copy, imagery, layout and user experience work together to drive engagement.

Experience briefing and working with graphic designers to deliver CRM assets.

Knowledge of the back end of CRM systems such as XtremePush and the ability to work with development teams on set up and maintenance.

Analytical skills with experience in reporting and campaign measurement.

Strong interpersonal skills with a proven ability to work with cross-functional teams.

Strong attention to detail and organisational skills to deliver in a fast-paced, high-volume environment.

Proficient in Excel.

How to apply

If you are interested in this opportunity, please submit the below as one combined document:

your CV

an introduction paragraph of no more than 300 words outlining where/how you match the requirements of this role

This appointment will be made at the Administrative Grade 2 and is being offered on a 3-year fixed term contract basis. The salary scale for this grade is from €37,019 to €51,662 gross per annum.