Customer Base Marketing Manager

Job Title: :

Customer Base Marketing Manager

Vacancy ID :

097826

Vacancy Type :

Permanent

Post Date :

30-Oct-2025

Close Date :

13-Nov-2025

PTSB is one of Ireland's leading retail and SME banks, with an innovative range of products and services powered through an evolving digital landscape, our focus is centred on ensuring we deliver what our customers, colleagues and communities need to be successful.

Reporting to the Customer Relationship & Value Management (CRVM) Senior Manager, the core function of the Customer Base Marketing Manager is to lead the development and implementation of CRVM base management contact strategy & commercial customer activation roadmaps aligned to overall brand, customer and commercial strategies & plans aligned to key business goals. Central to the role is the design and delivery of insight-led customer lifecycle base management strategies and communications, leveraging data, insights and technology to deliver personalised customer engagement plans, positive customer outcomes and a clear return on investment to effectively acquire, grow and retain our customer base for sustainable business growth.

Responsibilities:

• Lead the development of the CRVM Base Management Contact Strategy and capability roadmap aligned to overall customer, brand, marketing & commercial strategies.
• Responsible for the delivery of a full base Customer Lifecycle Contact Strategy working with Customer data, Business and CX teams to identify opportunities to connect brand, marketing, customer experience and business goals.
• Responsibility for maximising customer growth through effective cross sell, up sell and increased product penetration base strategies.
• Responsibility for delivering retention strategy and campaign activity to reduce customer churn across multiple product lines.
• Responsibility for managing and growing customer marketing consent levels across all below the line channels.
• Partner with sales and channel teams to prioritise and deliver a roadmap of base inbound and outbound customer campaigns leveraging opportunities to drive customer engagement and performance.
• Base effectiveness performance, reporting and implement campaigns best practices for delivery of KPIs.
• Develop cross functional working relationships and collaborative approach to business projects to ensure alignment with the commercial growth strategy.

Requirements: 

• Educated to Marketing degree level or business related third level qualification.
• 3+ years Customer Base Management or Lifecycle Contact Strategy planning and campaign implementation.
• Previous experience working in a high-volume CRM, CVM or Base Management function, preferably within a management role.
• Excellent leadership, communication and Interpersonal skills to drive strategic agenda through effective decision making.
• Proven experience in the delivery of complex and multi-faceted base marketing programmes.
• Strong collaboration skills and ability to interact effectively at all levels.
• Proficient in marketing tools, software and analytics.
• Strong decision making, business acumen and project management skills.

This is a permanent role based inSt. Stephens Green, Dublin 2 (Hybrid option available within Republic of Ireland).

Is this you?

Please apply online on our website or via the apply link of this role. Your application will be sent through to our Talent Acquisition team and they will be in touch regarding your application.

We reserve the right to draw up a shortlist for interview.

The Bank understands the importance of a consistent and relentless focus on championing diversity and inclusion. We aim to attract, recruit, and retain individuals with diverse backgrounds, skills, competencies and abilities to work collaboratively to enhance the service we provide to all of our customers and the communities we serve.