Digital Campaign Operations Specialist

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

We are currently looking for 2 Digital Campaign Operations Specialists, to join our team in Naas (Ireland).

Hybryd working model is available (3 days in the office per week).

• Oversees global campaigns the launch of global campaign from start to finish, ensuring team adhere to timelines within the project management system.

• Assign tasks, set deadlines for team members, and determine the project’s budget and resource allocation requirements.

• Build and maintain agencies support for campaign initiatives and ensure deliverables are met on time and within budget.

• Communicate campaign updates to wider team(s), offering transparent “In-House Agency” support.

• Manage relationships with third-party vendors and agencies to support marketing initiatives and ensure deliverables are met on time and within budget.

• Develop and manage relationships with external partners, such as agencies, consultants, and vendors, ensuring effective collaboration and delivery of services.

• Program Digital Marketing Campaigns

• Programming of email marketing by

• Build/program emails within Marketo or Marketing Automation platform

• Activating Marketo progression steps and triggers

• Basic HTML/CSS coding

• Program Landing Pages within Adobe Experience Manager, Marketo or Marketing Automation platform

• Build Marketo contact forms and implement within Marketo landing pages or Adobe Experience Manager landing pages

• Proofs and schedules digital email marketing campaigns

• Understanding how Marketo programming and/ Marketing Automation platforms integrates into other platforms such as AEM, SFDC, Power BI and Google Analytics

• Works closely with UX team to ensure campaigns and landing pages are following best UX practices

• Reviews marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

• Performs other duties as assigned

• Highly detailed-oriented and organized

• Ability to prioritize, multi-task, and thrive in a fast-paced environment

• Follows Marketing Operation’s Procedures & Governance

Technology Enablement

• Beginner to Intermediate level experience with Marketo

• Understands customer journey through digital marketing automation

• Marketo Certification (preferred)

• HTML Coding (preferred)

• Experience with Adobe Experience Manager – AEM (Kerry.com)

• Efficient use of Adobe, MS office and other key business tools such as

- Adobe Workfront to project manage incoming requests

- Seismic basic administration

- PowerBI to analyze and report on KPIs and performance

Qualifications

• 1-4 years of professional experience in Digital Marketing, especially programming with Marketo.

• Bachelors degree or equivalent qualification.