Digital Communications Officer

Main Responsibilities

This is a list of the tasks, duties and responsibilities for the role:

• Working with the Head of Digital Communications, and in collaboration with the University Spokesperson and Research Communications Managers, develop the new “Thought Leadership” pillar

• Coordinate digital communications projects, liaising with stakeholders, students, and staff, to develop and create digital and social media content on Trinity’s strategic goals relating to college and student life, public affairs, thought leadership and societal impact

• Capture, create and produce high-quality digital content (e.g. video, photography, graphics, multimedia etc.) for use across the University’s central social media channels, campus campaigns, websites, and other platforms

• Coordinate the social media content calendar for the central University social media channels

• Deputise for the Head of Digital Communications at the weekly University Social Media Group meeting and other meetings or event when required

• Collaborate with University staff on digital content and projects, and guide staff on digital communications and social media best practices

• Work with our team of Student Social Media Ambassadors, including coordinating content call outs and managing user-generated content

• Assist the Head of Digital Communications to develop and implement content strategy and digital communication plans to deliver on the University’s strategic objectives

• Perform regular data analysis, including measurement and reporting of central digital and social media communications activities, and implementing change based on result analysis

• Identify and development opportunities for social media and digital projects that align with the Communications Team’s mission and vision

• Ensure central digital content adheres to appropriate University policy, legal requirements, and accessibility guidelines

• Be aware of and up to date with best practice and strategic use of digital and social media communications

• Research relevant digital developments and trends across wider digital landscape

• Share knowledge and learnings with the wider Communications team and the University as a whole

• Any other duties that arise from time to time as directed by the line manager or nominee.

Person Requirements

The role-holder will require the following knowledge, skills and attributes for successful performance in the role.

Qualifications

A qualification in communications, digital content production and management or other relevant disciplines, while not essential, is desirable.

Knowledge

Knowledge of the higher education sector is desired, though a willingness and ability to learn quickly on the job is essential.

Experience

• Minimum of 3–4 years’ experience working in social media and digital communications

• Proven experience in creating and developing creative and compelling digital content (e.g. video, photography, graphics, interactive media, etc.) which aligns with organisational goals and strategies

• Technical and practical experience creating and producing high-quality video content for use across digital platforms

• Experience working across full range of social and digital platforms in all aspects of messaging and engagement, including Instagram, LinkedIn, Facebook, X, Tik Tok and YouTube

• Proficient working with relevant digital content production software and applications such as:

Video editing – Adobe Premiere Pro, Final Cut Pro, InShot, CapCut, LumaFusion, VN Video Editor

Graphic Design – Canva, Adobe Illustrator, Adobe creative suite

• Proven experience in social media and digital data analytics including measuring and reporting on activity and the implementation of results

• Familiar with current digital filming and photography equipment

• Experience in building collaborative working relationships with stakeholders at multiple levels

• Experience in photography with a particular eye for capturing creative and striking images

• Experience working with full MS Office suite including Teams, Sharepoint, Outlook, Excel, OneDrive etc.

• Experience in managing multiple tasks and projects in a fast-paced challenging work environment

Skills

• Excellent Interpersonal skills with an ability to interface effectively with a broad range of stakeholders

• Excellent organisational skills, with the ability to set priorities, monitor their implementation to meet deadlines and ensure project success

• Excellent digital communications skills and digital storytelling expertise

• Excellent communication skills, including active listening, building rapport, effective speaking, the ability to communicate in difficult and unexpected situations, writing skills, and proven analytical and problem-solving skills, and ability to advocate and foster engagement across a range of audiences

• Strong editorial skills, and a strategic mindset with an aptitude for “horizon-scanning” across the social media, digital media and public affairs landscape

Personal attributes

• Possess initiative, drive, and energy with enthusiastic hands-on attitude to work

• Innovative and creative approach to development of digital content

• Ability to work independently and work effectively as part of a team

• High degree of attention to detail

• Ability to deal with the pace and pressure within the fast-moving and dynamic team

• Skills for anticipating and resolving problems in advance

• Ability to quickly determine stakeholder requirements

• Adaptable to change

• Flexible approach to working hours

Salary

This appointment will be made on the Administrative 3 Salary Scale (€46,874 – €58,667 per annum) at a point in line with current Government pay policy. Monthly/weekly payscales (tcd.ie).