Digital Communications Specialist

Overview of Role

This is an opportunity for an enthusiastic and creative team player with strong digital communications skills and experience to join BIM, helping to strengthen engagement among BIM’s key stakeholders across digital channels, as well as positively impacting the state agency’s corporate reputation.

The successful candidate will have experience in the development and production of high quality, engaging digital content and in planning and implementing campaigns in a strategic manner to enhance BIM’s ability to communicate its key strategic goals to the seafood sector and other stakeholders.

The ideal candidate will have significant experience delivering high quality work to deadlines, along with strong analytical skills enabling them to monitor campaign performance and produce evaluation reports.

Background to Requirement

BIM is the Irish State agency responsible for developing the Irish seafood industry. It supports the Irish seafood industry and communities in ensuring that aquatic and maritime resources are used sustainably.

BIM is fully committed to enhancing its digital presence. There are ample opportunities to boost messaging, drive engagement and increase audience share across digital channels.

Key Responsibilities

• Production of high quality graphics, photographic and video content for use across BIM digital channels.

• Work with the communications team to develop and plan digital communications stories across BIM digital channels, including social media.

• Apply digital marketing expertise to help realise BIM’s strategic goals.

• Provide digital communications support at BIM events.

• Collaborate with the communications team and other colleagues in BIM to ensure a cohesive public image for the agency.

• Ensure BIM, European Maritime Fisheries and Aquaculture Fund (EMFAF) and other relevant brand guidelines are adhered to at all times across digital channels.

• Compile monthly social media evaluation reports against key performance indicators, including recommendations for future campaigns.

• Ensure corporate governance is employed in all activities.

• Assist in developing and or updating communications policies and guidelines.

• Provide administrative support to the communications team as required.

Other

To perform any other related duties as might reasonably be required and which may be assigned from time to time.

Essential Experience and Qualifications

• Minimum 2 years experience capturing and editing high quality and innovative visual content for impactful digital communications campaigns.

• Highly skilled at photography, videography and editing, including experience using editing tools.

• Highly skilled at graphic design, including experience using editing tools.

• Knowledge of the social media landscape in Ireland and social media trends.

• Practical knowledge of using digital platforms and analytics tools.

• A qualification at Level 6 on the National Framework of Qualifications (NFQ) in a related field or higher is desirable. However, candidates who do not meet this requirement but can demonstrate substantial relevant experience will also be considered.

• A degree in Communications, Journalism or a related field is an advantage.

• Prior experience in a similar communications role.

• Highly skilled at photography, videography and editing, including experience using Adobe or equivalent.

• Experience in producing high quality digital work to deadlines.

• Highly skilled at graphic design, including experience using Adobe or equivalent.

• Practical knowledge of using digital platforms and analytics tools, including Twitter, Facebook, Instagram, LinkedIn and Hootsuite.

• Strong knowledge of the social media landscape in Ireland and social media trends.

• Outstanding writing, communication and presentation skills, highly competent in copywriting, editing and proof reading.

• Strong interpersonal skills and the ability to build effective professional relationships.

• A high level of computer literacy including the use of standard Microsoft Office software packages, web and content management software and social media tools.

• The ability to work unsupervised, is solutions oriented with good initiative and problem solving ability.

• Budget management.

Desirable Experience and Qualifications

• Previous communications experience in a public sector environment.

• Fluency in the Irish language.

• A full driving licence and car owner.

Personal Attributes Required for the Position

• Good personal organisational and priority setting skills, with the ability to manage multiple priorities.

• Capable of working independently as well as being an effective team player, with initiative and creativity.

• Strong attention to detail.

• Strong interpersonal and communication skills, with the ability to effectively interact with people in a multidisciplinary environment.

• Values the sharing of information and continuous improvement in a cooperative atmosphere of constructive evaluation and learning.

• Experience in collaborating with scientists and members of a technical team.

Salary

Remuneration is in accordance with the Public Sector, Department of Finance approved Salary Scale for Executive Officer, with a salary range of €38,419 to €62,601 (as of 1 February 2026) per annum, pro rated with time worked.

Appointment will be at the first point of the pay scale unless the candidate is currently employed within the public services.

You will become a member of the Single Public Service Pension Scheme if you are not currently a member of a public sector pension scheme or have not been a member in the past six months. Salary and Pension Scheme are subject to public sector approved norms and take account of recent service in the public sector in line with relevant circulars and rules.