Digital Content Executive

Salary: £32,802 per annum

Contract: Permanent Salary

Hours: 40 hours per week

Location: Titanic Belfast

Overview of Role

We are seeking an experienced Digital Content Executive who is ready to take the next step in their career by joining an award-winning team. They will work as part of a small, fast paced Marketing and Engagement team to create compelling digital communications and multi-channel campaigns across all TBL International businesses and platforms, namely Titanic Belfast and SS Nomadic.

This post will play a key role in successfully communicating diverse messaging through our digital activity, creating content for storytelling, managing digital campaigns, driving awareness to generate sales and footfall for the attraction, while reflecting our brand values and world-class standing in the tourism industry.

A robust benefits package includes generous incremental holiday allowances and company sick pay scheme, private health insurance, employee assistance programme and a range of benefits and discounts with partner organisations.

Working closely with the wider Marketing and Engagement team, the Digital Content Executive will:

• Be a storyteller and a talented copywriter with a flair for creating exceptional content and with a strong digital focus. They will be creative and have excellent interpersonal skills with the ability to develop strong relationships with in-house teams and partners.

• Plan, produce and execute content activities for daily digital communications and integrated marketing campaigns across geographies and business divisions; content that will drive engagement with target audiences across the customer lifecycle.

• Be responsible for brand management and customer engagement online.

• Have strong attention to detail, excellent organisational and analytical skills and will be able to complete tasks accurately and on time.

• Be agile and able to work in a fast-paced environment, demonstrate initiative, creativity and flexibility and must be able to work alone or contribute to a team effort, as required.

Main Duties and Responsibilities

DIGITAL CAMPAIGNS

• Assist in the planning, execution and optimisation of all organic and paid digital campaigns to support the marketing of Titanic Belfast to education, business and leisure sectors, working with the Marketing and Communications Manager, external agencies and partners as required.

• Plan and manage Google Ad and Pay Per Click (PPC) campaigns in target global markets aligning with wider marketing strategy in collaboration with an external agency.

• Work with the Marketing and Communications Manager and the wider team to plan and execute integrated campaigns, including collaboration with the in-house Graphic Designer.

• Day-to-day management of all digital communications to achieve Titanic Belfast’s sales targets and maintain brand and product awareness across all areas of the business.

• Development of Titanic Belfast and SS Nomadic social media channels, ensuring content accurately reflects our brand values and working with the customer engagement officer to ensure all visitor queries are monitored and replied to in a timely and professional manner.

• Development and maintenance of Titanic Belfast and TBL International websites, ensuring content is accurate and up to date, website remains fresh with features enabled and the SEO optimisation is maximised to increase visibility, drive traffic and sales and ensure a seamless user experience.

• Maintenance and development of email databases, producing targeted email marketing campaigns to support wider marketing activity.

• Work alongside the Media and Communications Executive in the digital dissemination of PR stories and content.

• Maintain strong relationships with digital teams within tourism agency partners to maximise digital opportunities in all markets.

• Provide analysis and reporting on all tactical digital activity to evaluate impact and effectiveness.

CONTENT CREATION

• Plan, create and produce effective content for Titanic Belfast and SS Nomadic. This includes but not limited to content on our websites, social media, infographics, video production, case studies and webinars.

• Plan monthly content calendars, including workflows from research, ideas generation and content creation, to publishing and evaluation, to support campaign plans, drive engagement and meet strategic business priorities.

• Use excellent copywriting skills to craft fresh content for a range of online platforms and audiences, applying a consistent brand narrative. Understanding the importance of tone of voice, accuracy and engagement across different markets, channels and audiences is key.

• Leverage market insights, user stories and deliverables, search terms and campaign activity, to shape themes and topics for content.

• Collaborate across the organisation and externally to proactively identify, source and craft content of relevance to our audiences.

• Audit and re-purpose existing content for fresh appeal across various platforms.

BRAND MANAGEMENT

• Ensure all digital activity and content is on brand, consistent in terms of style, quality, tone of voice, and optimised for search and social promotion.

• Responsible for brand management across all the businesses online.

• Availability to attend key events throughout the year, including occasional work outside standard hours, with a proactive approach to capturing content.

ADMINISTRATION

• Monitor all digital marketing activities and provide post campaign analysis reports for a variety of audiences.

• To support the team with adherence to financial procedures and budget management.

• Compliance with the Titanic Belfast health and safety and manual handling policies and procedures.

• Proactive and positive approach to embracing and being compliant to organisational health and safety culture.

• To undertake your duties in such a way as to enhance and protect the reputation and public profile of Titanic Belfast.

• Ensure adherence to and compliance with all GDPR / Data Protection related policies and procedures.

• To undertake such other relevant duties as may from time to time be required.

ESSENTIAL CRITERIA

• A 3rd Level Qualification in Marketing, Tourism or Business related discipline.

• Minimum 2 years’ experience working in a proactive digital marketing environment.

• Minimum 2 years’ experience creating, writing, editing and optimising content for online platforms.

• Minimum of 1+ years’ experience to include the following:

o Relevant professional experience of planning and implementing digital media campaigns, to include content marketing, social media marketing, video marketing and reporting

o Proven experience of using content management systems and social media channels in a professional capacity

• Experience of managing online brand reputation in line with brand guidelines.

• Experience of Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns, including strategy development, implementation and performance analysis.

DESIRABLE CRITERIA

• Content development skills, including producing and/or managing the production of visual and video assets

• Experience with design tools (e.g. Canva, Adobe Creative Suite) for creating engaging social media graphics and content

• Excellent copywriting, proofreading and content editing skills

• Strong interpersonal skills with the ability to develop relationships

• Previous experience working in the tourism and hospitality sector

CORE COMPETENCIES

• Strong digital marketing, copywriting and communication skills

• Proactive approach

• Strong project and time management skills

• Analytical, planning and organisational skills

• Ability to prioritise workload and work to deadlines

• Monitoring and evaluation skills

• Fully IT literate

• Decision making – ability to make operational decisions in an effective manner to achieve objectives

• Ability to work as an effective team member

• Self-motivated and ability to work on own initiative

• Ability to be agile and work in a fast-paced environment

• Tact and confidentiality