Digital Marketing Coordinator

Role & Responsibilities:

Campaign Delivery & Reporting

• Deliver digital marketing campaigns, aligned with Pieta’s brand tone and goals, including but not limited to: Meta ads, Google ads, and SERP & SEO campaigns.

• Monitor, analyse, and report on campaign performance and KPIs, and work with the Digital Fundraising Lead to optimise campaigns

• Work with the wider team on digital campaign budgets and report on key metrics

• Ensure all campaigns are GDPR-compliant

Email Marketing

• Deliver large-scale email campaigns using automated journeys and audiences from our CRM

• Collaborate across departments to build campaign-specific audiences and messaging

• Track campaign analytics and generate performance reports and work with wider team to optimise campaigns

Website Management

• Maintain and update the main Pieta website and microsites

• Monitor and analyse website engagement using Google Analytics, Google Tag Manager, UTM tracking and Google Search Console

• Support backend management and technical updates in collaboration with an external development agency

Content & Community Development

• Create engaging, on-brand content for web, email, social media, blogs, and video

• Spot content opportunities and trends

• Build, grow, and nurture online communities across platforms

Brand Stewardship

• Act as a guardian of the Pieta brand and sub-brands, ensuring quality and consistency

• Support broader digital initiatives where required

Partner & Stakeholder Collaboration

• Work with internal teams, external agencies, suppliers, and fundraising partners to create excellent digital experiences

• Build strong relationships across the organisation to support campaign development

Essential Education, Skills and Experience:

• Minimum of 2 years’ experience in a marketing agency, non-profit or fast-paced corporate environment

• Knowledge of the fundraising landscape

• · Degree in Marketing or a related field

• · Strong writing and editing skills with experience in setting tone of voice, storytelling, grammar and proofreading

• · Proven experience managing email campaigns, digital content, and social media

• · Familiarity with digital tools such as CRM systems, Google Analytics, Meta Ads, mass email management systems and website CMS platforms

• · Strong IT skills, especially MS Office Suite

• · Excellent time management, communication, and relationship-building skills

• · High attention to detail and problem-solving capabilities

• · Ability to prioritise tasks and work to tight deadlines

• Note: A car and full, clean driver’s license is required for this role.

Desirable

• Experience with Google Ads, SEO, Google Search Console, and backend website management

• Working knowledge of GDPR compliance

• Understanding of Web Accessibility principles

• Experience setting up A/B/N tests in digital platforms

• Experience with Adobe Creative Suite, Canva, or equivalent

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