Digital Marketing Executive

Digital Marketing Executive

Citywest

Hybrid Working

Role Profile

We have an exciting opportunity for a Digital Marketing Executive with strong e-commerce and digital marketing skills, to join the Direct To Consumer (DTC) channel within Tirlan Ltd in the Consumer category.

Reporting to the Channel Marketing Manager, you will work closely with the various teams within the DTC structure, taking a lead in managing a range of internal and external stakeholders - including external media and creative agencies. 

With new customer acquisition a key objective, we are seeking a high performing, innovative, results orientated, customer obsessed individual who has a strong understanding of digital and can think on their feet.

The successful candidate will have high digital media literacy, strong agency management experience, and will have briefed and developed successful comms campaigns that build awareness and drive conversion performance for brands.

Prior experience with consumer apps, e-commerce platforms, UX/ website design & CRM is a plus.

Responsibilities

• Contribute to the Digital Strategy specifically for acquiring customers through mymilkman.ie; generating leads, growing customer basket size and retaining customers.
• Day to day management of key stakeholders and digital agencies (creative and media).
• Oversee content creation and brand activities for social media and other digital platforms and ensure brand core is clear and communication structured across consumer purchase funnel.
• Contribute to the planning and analysis of marketing campaigns throughout the year using Google analytics, data studio, firebase, etc to track their progress and success.
• Lead the Digital CRM programme with mapped out communication at every customer touch point.
• Keep up to date with new technologies within the industry to keep the company to the forefront of the market.
• Review and share recommendation on KPI’s to improve performance for the digital marketing area.
• Liaise closely with other teams like sales, agent management and customer service.
• Marketing Support for Food Service channel.
• Budget management relating to content development, website management, digital media and digital innovation.

Requirements

• Relevant 3rd level education in a related discipline – preferably with a Digital marketing focus.
• Prior experience of working in digital first organisation with results driven evidence
• A minimum of 2 - 3 years’ experience managing a digital marketing discipline – preferably in a B2C performance focused company
• Proven track record managing digital campaigns such as PPC, Display, Social, Email Marketing, SEO, Website performance.
• Understanding of CRM tools
• Demonstrate strong agency management experience.
• Prior experience with apps, e-commerce platforms is an advantage.
• Experience of working with Customer Marketing, Commercialisation& Field Sales.
• Acquisition / Loyalty / Retention marketing campaign experience an advantage

We offer

• Hybrid working
• Free parking incl. EV charging – where applicable
• Work/life balance and collaborative work culture
• Career progression opportunities

About us

Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market.

Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.

Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.

We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and circa 2,000 people to manage our network of 11 processing plants and 53 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.

Commitment to Diversity & InclusionWe believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.

We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers

Tirlán is a Values Based Organisation