Digital Marketing Executive

RCSI is a community of academic, research, clinical and professional staff working collaboratively to lead the world to better health. Here, you will thrive in an innovative and inclusive atmosphere, and your personal development and wellbeing will be supported. We invite you to join us to help deliver on our exciting mission “To educate, nurture and discover for the benefit of human health”. We seek candidates whose experience to date has prepared them to contribute to our commitment to the “Race Equality Action Plan 2025-2029” at RCSI. Our students come from all walks of life and so do we. We hire great people from a wide variety of backgrounds. This makes our university stronger and ensures we hire the best talent.

For each of the last six years, RCSI has been positioned in the Top 300 of universities worldwide in the Times Higher World University Rankings. We are proud that RCSI ranks first in the world for “Good Health and Well-being” in the Times Higher Education #SDG #SDG Impact Rankings 2025. This reflects our commitment to supporting people of all ages to live healthy lives and our work to promote the concepts of well-being and positive health. Our values of Respect, Collaboration, Scholarship and Innovation continue to unite and direct our purpose.

Innovating for a Healthier Future 2023-2027 is RCSI’s new five-year strategic plan. Through it, RCSI will enhance human health by meeting the health workforce needs of society, creating the insights and inventions that drive health improvements, and working in partnership with patients and the public in support of better health and well-being for all. The strategy unites the RCSI community in supporting the UN Sustainable Development Goals – with a particular focus on Goal 3, which targets good health and well-being. More details about RCSI can be found at www.rcsi.ie; in particular.

At RCSI, our core values of Respect, Collaboration, Scholarship, and Innovation are at the heart of everything we do. We are committed to creating an inclusive and supportive environment where every colleague is valued and empowered to thrive. Our dedication to these values ensures that we foster a culture of mutual respect, open collaboration, continuous learning, and innovative thinking. Join us at RCSI, where your contributions will be recognised, and you will be part of a dynamic team making a real impact on global health.

About the post

This Digital Marketing role within Surgical Affairs will be integral to postgraduate surgical education and examination campaigns international and domestically with a view of helping meet business recruitment goals. This role will suit a pro-active and confident Digital Marketer who is comfortable with paid and organic social media systems. This role will also include non-digital Marketing elements such promoting RCSI recruitment initiatives at key conferences in Ireland and overseas. Key elements of this role involve setting up, launching and analysing paid campaigns, engaging with key audiences to drive recruitment via social media, content marketing (liaising with key stakeholders) and representing RCSI at key conferences throughout the year.

This candidate will have a high level of attention to detail and a level of pro-activeness to liaise with key stakeholders to be able to implement holistic omni-channel campaigns.

Working within the RCSI Surgery Marketing team, this candidate will be central to the growth of our Postgraduate Examination and Education offering where a level of existing understanding within healthcare or 3rd level education markets.

This is a growth-driven role and is an exciting one for any Digital Marketing Executive looking to take the next step in their career. This role will require the chosen candidate to be onsite at least 2 days a week and be available for ad-hoc online and face-to-face events which can take place during the evening or the weekend.

Specifically, the duties of the post are:

Digital Marketing

Implementing tactical execution of strategical initiatives/projects re Postgraduate Examination and Education using Search Engine Marketing (SEM) campaigns via Facebook Ads, LinkedIn Ads, and Google Ads (PPC advertising, Display advertising, and Remarketing).

Execute key Content Planning, Formulation and Execution techniques to manage SA Marketing Paid Campaigns and Recruitment Social Media Channels

Engaging with key medical/surgical audiences using an omni-channel marketing approach to attract, engage and convert high value leads to customers via a suite digital and non-digital marketing tactics (postgraduate and CPD recruitment).

Liaising with Marketing Manager and key stakeholders to align marketing efforts with the wider business goals of the Department of Surgical Affairs, RCSI

Working with varied amount of marketing budgets to ensure the best return on investment while also showing the assertiveness to signal out marketing opportunities.

Using digital marketing analytics to measure/ report on the performance of digital campaigns while being able to highlight valuable insights from reports.

§ Experience managing relationships with internal and external third-parties

Postgraduate Programmes and Examinations

Executing a suite of Integrated Marketing Campaigns in domestic and international markets to target key audiences and influencers. Target locations include Ireland, UK, South East Asia, and the Gulf Region

Creating and updating a suite of marketing materials to underpin the above promotional activities.

Confident ability of being able to executive content planning initiatives for specific projects over a recruitment cycle. This includes being about to identify key pain points from target audiences and developing optimising campaigns, developing content and altering messaging to align with these needs.

Ability to co-ordinate marketing to different key surgical/medical groups at different stages of their medical journeys in order to create different marketing pathways for key groups to receive the right information via the right channel at the right time.

General

Taking responsibility periodically for ad-hoc marketing projects. This includes online events, ad-hoc campaign requests and new/legacy conferences that will require attendance.

Preparing and designing ad-hoc presentations and drafting marketing proposals and other marketing documents.

Complying with statutory legislation in furtherance of own and general staff welfare and safety.

Representing the best interests of RCSI at all times.

Performing such other duties as may be required.

Qualifications:

Primary degree (or equivalent) in relevant discipline.

Master degree or professional qualification in digital marketing (highly desirable but not essential).

Knowledge & Experience (Essential):

Extensive Digital Marketing experience (Conversion-specific)

Extensive experience and examples using marketing software such as Facebook Ads, LinkedIn Ads, Google Ads, and X Ads

Experience performing non-digital marketing tasks (events and experiences)

Experience using Microsoft Word, Excel and PowerPoint.

Knowledge & Experience (Desirable):

Proven track record in taking ownership of discrete programmes of activity.

Experience of working in 3rd level education or postgraduate medical training sector.

Skills & Competencies:

• Collaborative team player with the ability to work independently when needed.

• Open to constructive feedback and committed to continuous improvement.

• Comfortable delivering both digital and non-digital initiatives with confidence.

• Proactive in driving projects forward and achieving goals.

• Skilled at balancing marketing objectives with cost management.

• Strong mathematical and analytical skillsets.

• Exceptional attention to detail and accuracy.

• Fluent in written and spoken business English.

We are all too aware that imposter syndrome and the confidence gap can sometimes stop fantastic candidates putting themselves forward, so please do submit an application — we’d love to hear from you.

Application Process

Please apply online through the RCSI careers portal on the closing date with your CV and cover letter.

Informal Enquiries:

Informal enquiries are invited in the first instance through Rebecca O’Brien, Human Resources Department (email: rebeccaobrien@rcsi.ie ) All applications for this post must be made through the career's webpage www.rcsi/careers. Rebecca can arrange for relevant queries to be addressed by the hiring manager. Please note that we do not accept CVs directly.

Garda vetting and occupational health review may be required for this role, depending on the nature of the duties and responsibilities. Further information will be provided during the recruitment process.

Eligibility to Work in Ireland

Please note that we are unable to offer visa sponsorship for this role. Applicants must have unrestricted right to work in Ireland.

Employee Benefits

At RCSI, we help care for our people so they can focus on our mission to Educate, nurture and discover for the benefit of human health. RCSI truly goes above and beyond to support its employees, ensuring they have everything they need to thrive both personally and professionally. Here's a glimpse of the fantastic benefit available:

Health and Wellbeing:

• Our Inspire Programme promotes the importance of taking care of both our general health and mental health. Inspire manages the Employee Assistance Programme (EAP) offered through SpectrumLife. Past events held by Inspire have included, workshops on mindfulness practices, yoga, nutritional advice, financial advice on mortgages, pensions & health insurance from leading experts, fitness challenges, baking competitions, weight loss programmes, annual flu vaccination campaign and many more. 

• You can also enjoy access to an onsite gym for just €10 per month.

Work –Life Balance:

• Maintaining a healthy work-life balance is crucial for fostering employee well-being, productivity, and overall satisfaction. At RCSI, we offer flexible working arrangements, study leave, and career breaks. In addition to 20 days of annual leave, employees receive an extra 6.5 days of university privilege days, which occur annually around the Christmas and Easter breaks.

Family Benefits:

• RCSI offers enhanced family leave to our working parents with fully paid Maternity, Adoptive, Paternity and Surrogacy Leave. We also offer the first two weeks of Parents leave fully paid for, as well as the option to take Parental Leave until your child is 18 years old. We provide access to Platform 55, a new Parents Platform to support staff before, during, and after becoming a parent. We also offer flexible working, discounted Giraffe crèche services of up to 20% and a Parents and Carers’ Network.

Financial Security:

• Benefit from automatic enrolment in a pension scheme with Willis Towers Watson with the employer contributions increasing with your length of service, Death in Service of up to 4 times your salary, long-term illness and disability income replacement, and free advice on health, motor, and home insurance.

Discounted Services:

• Avail of discounted GP services, Taxsaver commuter tickets, the BiketoWork scheme, free eye tests at the National Optometry Centre, and discounted parking at St. Stephen's Green/RCSI car park.

Recognition:

• At RCSI, we value and recognise the contributions of our staff through various awards and events, such as Long Service recognition, the Vice Chancellor Staff Awards, and through Research Day. 

Professional Growth:

• RCSI’s Staff Learning and Development is committed to providing colleagues with opportunities and support to help them reach their full potential and thrive at work. Offerings include a comprehensive programme of staff training, management and leadership development, mentoring, coaching and funding support for further study.

Staff Networks:

• Additionally, we support a range of staff networks, including the Women’s Network, Postdoctoral Staff Network, Parents & Carers’ Network, Project Manager’s Network, LGBTI+ Network, Age Friendly Network etc. These networks help RCSI to foster a sense of community and inclusivity.

Sports and Social Club:

• Engage in a variety of activities such as Yoga, Pilates and a variety of different Fitness classes. Enjoy social evenings, Book Clubs, Summer BBQs and one-off events like the Taste of Dublin, Bloom, Dublin Horse Show and Dublin Zoo. We also have a variety of discount tickets for shows and events through the year.

Note: This job description may be subject to change to reflect the evolving requirements of the Department and RCSI. Similar vacancies that arise in the next 6 months may be filled from the pool of applicants that apply for this position.  RCSI is proud to be an equal opportunity employer and welcome applications from all suitably qualified persons regardless of their gender, civil status, family status, sexual orientation, religion, age, disability or race. RCSI is committed to embedding equality, diversity and inclusion (EDI) across everything we do. This ensures we can all work and learn in an environment defined by dignity and respect. Eligibility to work in Ireland is a requirement of this role, Proof of eligibility documentation will be required at a later date. Under limited and specific circumstances (research/ specialist roles) RCSI may be in a position to seek a hosting agreement and/or work permits. Employees are required to undertake 6 months service in their current role before applying for other internal opportunities, unless agreed in advance by the SMT representative