Digital Marketing Manager

Description

At Glenveagh, we’re proud to build homes and support communities.

And we build strong teams that enable us to do that.

As the first construction company in Ireland to be accredited with the Gold Investors in Diversity mark, we create a workplace where everyone feels supported, and able to grow their career. We’re looking for people who want to play their part in delivering homes to individuals and families, and all while availing of great benefits and the opportunity for long term career development.

This role plays a critical part in driving demand for our homes, supporting our developments nationwide, and delivering a seamless, data-led customer experience from discovery through to purchase.

You will own Glenveagh’s digital marketing strategy and execution, working closely with brand, sales, customer care, IT, agencies and senior stakeholders to ensure our digital channels are effective, efficient and insight-driven.

Key responsibilities and duties:

Digital Strategy & Leadership

• Own and deliver Glenveagh’s digital marketing strategy aligned to brand, sales and customer-experience objectives
• Lead digital planning across paid, owned and earned channels
• Act as the internal digital subject-matter expert, advising stakeholders on best practice and innovation

Performance & Acquisition

• Manage performance marketing activity including PPC, paid social, display and retargeting
• Optimise lead generation, cost per lead and conversion rates across developments
• Work closely with sales teams to align digital demand with site-level sales priorities

Website & Customer Journey

• Oversee Glenveagh’s website ecosystem and development-level microsites
• Continuously improve the end-to-end digital customer journey, from first interaction to reservation
• Collaborate with UX, IT and Customer Experience teams to enhance usability and engagement

Data, Analytics & Insight

• Own digital reporting and dashboards (GA4, Looker Studio or similar)
• Analyse customer behaviour and campaign performance to drive optimisation and insight-led decision making
• Ensure robust tagging, tracking and data governance across all platforms

Content & Channel Management

• Work with Brand and Content teams to deliver compelling, channel-appropriate digital content
• Oversee SEO strategy and organic performance
• Ensure all digital touchpoints are on-brand, compliant and customer-centric

Agency & Budget Management

• Manage external digital agencies and technology partners
• Own digital marketing budgets and ensure strong ROI and accountability
• Brief, evaluate and optimise agency performance against clear KPIs

Collaboration & Governance

• Work cross-functionally with Sales, Development, Customer Care, IT, Legal and Finance
• Ensure compliance with GDPR, advertising standards and internal governance frameworks
• Support wider digital transformation initiatives across the business

Requirements

• Significant experience in digital marketing, with at least 2 years in a senior or manager-level role

• Strong experience in performance marketing (PPC, paid social, lead generation)
• Deep understanding of GA4, digital analytics and reporting
• Proven experience managing agencies and digital budgets
• Strong stakeholder management and communication skills
• Experience in property, development, construction or high-consideration consumer sectors
• Experience working with CRM, marketing automation or customer portals
• Knowledge of UX/CRO and customer-journey optimisation
• Experience operating in regulated or PLC environments

Benefits

• Competitive salary in one of Ireland’s fastest growing PLCs
• Comprehensive health insurance for you and your dependents
• Contributory pension scheme
• An exciting Wellness Programme with events and activities running throughout the year
• Access to our Digital Gym
• Hybrid working environment
• Paid volunteering days
• Employee Assistance Programme
• Performance related bonus
• Regular compensation reviews
• Long term illness cover
• Peace of mind with life assurance
• Save as you earn scheme
• Paid maternity leave, as well as paternity leave for fathers
• If you’re cycling, we’ve got you covered on the cycle- to- work scheme