Digital Marketing Officer

Essential Qualifications and Skills

Candidates must:

• Have the requisite knowledge, skills and competencies to carry out the role to a high standard.
• Be capable and competent of fulfilling the role to a high standard.
• Have obtained at least Grade O6 (formerly D3) in five subjects in the Leaving Certificate Examination (Higher, Ordinary, Applied or Vocational programmes) or equivalent; or have passed an examination at the appropriate level within the QQI qualifications framework which can be assessed as being comparable to Leaving Certificate standard or equivalent or higher; or have appropriate relevant experience which encompasses equivalent skills and expertise.

Desirable Qualifications and Skills

• Level 8 Honours Degree in Marketing, Business or a related discipline.
• A postgraduate qualification in Marketing, Digital Marketing or a related discipline.
• At least five years' digital marketing experience in an organisation of a comparable scale to ATU.
• Experience working in Higher Education marketing, with youth marketing experience advantageous.
• Demonstrable experience in creating high-quality digital content assets for use across web, social and digital platforms.
• At least 3 years' experience with graphics and video editing software such as Adobe After Effects, Premiere Pro, Canva and Illustrator.
• A proven track record of executing digital marketing campaigns, from planning and implementation to management and reporting.
• Advanced skills in direct marketing, i.e. paid social media advertising, Mailchimp and the use of CRM systems.
• A demonstrable high level of skill in website analytics and search engine optimisation.
• Comprehensive knowledge and understanding of social media platforms and digital trends (Facebook, X, YouTube, Instagram, Snapchat and TikTok, etc.) with a proven track record of increasing followers and reach.
• Significant experience in producing social media marketing insights and data, interpreting Google Analytics data and reporting on campaign performance.
• Experience using website content management systems, e.g. WordPress.
• Good project and time management skills with the ability to work to deadlines.
• Good creative and editorial skills with attention to detail.
• Excellent communication, presentation and interpersonal skills.
• Ability to work as part of a dynamic and fast-paced team.
• Willingness to work outside normal office hours.

Overview of the Role

Atlantic Technological University is an ambitious university with clear goals for growth across its core areas of activity.

The Digital Marketing Officer will work closely with the Marketing Manager to assist in the implementation of digital marketing campaigns. This integrated, multi-platform approach incorporates web, social and digital media.

The post holder will be a self-starter and a multitasker with strong visual communication skills and a keen eye for detail. The post holder will be responsible for campaign implementation, digital content creation, monitoring and reporting, and liaising with key stakeholders.

Duties

The post holder will work under the direction of the Strategic Marketing Manager as part of the University's Marketing function.

The successful candidate will be responsible for a range of tasks, including:

• Create and implement digital marketing campaigns, including planning, content creation, delivery and evaluation of all digital campaign elements, managing goals and KPIs.
• Create organic and paid digital campaigns for website, social media, digital and email marketing content.
• Produce high-quality video, photography and motion graphics for use across digital platforms (paid and organic).
• Track, measure and analyse the performance of digital campaigns, including creating performance reports and proposing optimisation strategies. This includes web and social media reports, and campaign analysis reports.
• Work with internal stakeholders across functions and academic departments to create appropriate and engaging content for each audience.
• Optimise segmentation, campaign execution, lead scoring, nurturing and funnel pull-through to drive student recruitment.
• Support brand campaigns with digital activation across owned and earned channels.
• Set up A/B testing to measure performance and optimise conversion assets.
• Create, oversee and publish a scheduled yearly content calendar.
• Work with the Website Manager to provide content for student recruitment web pages, including optimising rich content and driving traffic that ultimately generates student enquiries and applications.
• Raise the University's profile through digital activities online via third-party websites.
• Ensure that digital best practices align with brand objectives and values.
• Keep up to date with new technologies and platforms, e.g. the use of AI in digital marketing.
• Carry out other duties as may be assigned by the Marketing Manager.

The position requires a high degree of organisation in operational and administrative areas.

This role will require flexibility in terms of extended working hours during peak academic and recruitment periods.

Salary

Grade V Salary Scale: €58,476 – €71,440*

Candidates external to the sector may be appointed up to the 3rd point (€61,569) of the salary scale in accordance with University Policy.

Hours of Work

35 hours per week.