Digital Officer

Qualifications

• Third level qualification in Digital Design or a related field is essential.

• ECDL or equivalent qualification in computer applications and/or significant demonstrable experience and ability in the use of such systems (2+ years) is essential.

• Previous healthcare or public sector experience would be helpful.

Experience

• A minimum of 2 years’ experience in Digital Design or a related field.

• Advanced computer skills to include MS Office (Word, Excel, Outlook and PowerPoint).

• Experience in a busy office environment, handling multiple projects and deadlines.

• Excellent written English and proofreading skills.

• Experience in liaising with staff at all levels of an organisation.

• Knowledge of desktop publishing software (InDesign/Photoshop/Canva/CapCut) would be an advantage.

• Experience of working on social media accounts as well as planning, creating and posting social media content in a professional context.

Skills/Abilities

• Strong knowledge and understanding of current trends in digital media/social media.

• Energetic, motivated self-starting individual with a passion for introducing new ideas to benefit staff and patients of The NMH.

• Ability to express ideas and concepts clearly and concisely in written and oral form.

• Demonstrated skill in development of information materials including proofing and editing documents.

• Liaising with patients and hospital staff, as appropriate, to create all types of content.

• Securing and documenting informed consent from patient families for promotional activities.

• Developing, planning and creating content for social media including video content.

• Demonstrated design skills for print and digital materials.

• Understanding of traditional and electronic media.

• Excellent interpersonal skills, with experience of dealing with public and staff at all levels within the organisation.

• Excellent computer skills to include a detailed knowledge of Microsoft Word and Excel.

• Highly organised and motivated.

• Ability to take initiative, to work independently and follow directions.

• Accuracy and excellent attention to detail.

• Ability to be flexible and adaptable to changing activities and workloads.

• Maintain integrity of confidential information.

• Have a proactive approach to work.

• Organisational and time management skills and ability to manage competing demands to tight deadlines.

Terms & Conditions

TENURE: This is a full-time permanent contract of employment: 1 WTE / 35 hours weekly.

REMUNERATION: Remuneration is in accordance with salary scales approved by the Department of Health / Health Service Executive. The salary scale for this post currently ranges from €52,235 to €62,485 gross per annum (Grade V). Assimilation onto the scale is based on relevant work experience and in accordance with Circular 17/0213 for existing permanent employees. Payment is made on a monthly/fortnightly basis by credit transfer.

HOURS:

35 hours per week, exclusive of unpaid rest breaks.

ANNUAL LEAVE:

203 working hours per annum, pro rata.

BLENDED WORKING: Not suitable for this role.

SUPERANNUATION / SPOUSES & CHILDREN’S CONTRIBUTORY PENSION SCHEMES:

All employees must join the Superannuation Scheme. An explanatory booklet on the Superannuation Scheme you are aligned to is attached. If you require further details on the scheme, please contact the Superannuation Officer, Human Resources on ext. 3360.

RETIREMENT AGE:

Persons who entered the Public Service before the 1st April 2004 must retire at the age of 65 years and are eligible for their pension entitlements from the age of 60 onwards. Persons who entered the Public Service on or after the 1st April 2004 will be eligible for their pension entitlements from the age of 65 onwards. Persons entering the Public Service from 1st January 2013, i.e. New Entrants, must retire at the age of 70 and are eligible for their pension entitlements from the age of 66 onwards.

HEALTH:

A candidate for and any person holding the office must be fully competent and capable of undertaking the duties attached to the office and be in a state of health such as would indicate a reasonable prospect of ability to render regular and efficient service.

GARDA VETTING:

Satisfactory Garda (Police) vetting is a condition of employment for this position. It is expected that you fully disclose all information pertaining to any convictions recorded against you in the Republic of Ireland or elsewhere, or a statement of all convictions and/or prosecutions, successful or not, pending or complete, in the State or elsewhere, as the case may be. Failure to do so will result in instant dismissal.

Responsibilities & Accountabilities (in no particular order of priority)

• Developing and executing a busy calendar of communications campaigns and activities.

• Strategic communications planning and implementation.

• Work to improve the means and methods in which the hospital communicates effectively with staff, internal and external stakeholders, including all aspects of PR and print/digital communications.

• Assist with the production of the Annual Report.

• Write for traditional and digital media in line with the hospital’s key messaging, including developing written content for press releases, website, social media and more.

• Reviewing, updating and developing content for the hospital’s website and intranet.

• Oversee the management of the hospital’s website and social media channels. Oversee the planning, creation, management and execution of the annual social media calendar.

• Ensuring brand consistency across all NMH materials.

• Oversee the development and circulation of the staff newsletter on a monthly basis.

• Managing all proactive and reactive media, including coordinating, drafting and sending responses. Building relationships with key media and liaising with outlets on upcoming activities, press releases, announcements and photo calls.

• Managing logistics of media opportunities and photo calls in the hospital.

• Liaising with key stakeholders as appropriate, including patients, corporate partners, hospital staff, the HSE communications team, etc.

• Securing and documenting informed consent from patient families for promotional activities.

• Working with third-party suppliers and contractors, including agencies, photographers, videographers, etc., as required.

• Co-chairing the hospital’s Communications Group meetings.

• Representing The NMH in a professional and competent manner, both internally and externally.

• Oversee the management of patient and staff information leaflets and booklets.

• Provide day-to-day management of the Patient Information & Design Officer, as well as ensuring they have clear instructions and resources needed to execute their roles effectively.

• Organising, planning and running events, including staff engagement events (as required).

• Present at staff induction.

• Any other duties deemed appropriate to the post. Please note that the duties of this post may change over time.

POLICIES AND PROCEDURES:

All the hospital’s policies and procedures are available on Q-Pulse. In particular, those as outlined within the Contract of Employment, which you are required to familiarise yourself and comply with during the course of your employment.

QUALITY:

To ensure the provision of the highest possible quality of service to patients, all employees at the National Maternity Hospital have a responsibility to ensure adherence to and participation in internal and external quality control and assurance programmes on an ongoing basis.

HEALTHCARE ASSOCIATED INFECTIONS (HCAIs):

In order to reduce the risk of HCAIs, compliance with Infection Prevention and Control policies and attendance at infection control training are essential for all staff members. It is paramount that each staff member practises good hand hygiene techniques. Staff members have a responsibility to report any obstacles to maintaining high standards of infection control and hand hygiene to their line manager or Infection Control Team.

REMINDER ON CONFIDENTIALITY:

In the course of his/her employment, the person appointed may have access to or hear information concerning the medical or personal affairs of patients or staff or other health service business. Such records or information are strictly confidential and, unless acting on instructions of an authorised officer, on no account must information be divulged or discussed except in the performance of normal duty. In addition, records must never be left in such a manner that unauthorised persons can obtain access to them and must be kept in safe custody/destroyed in accordance with policy when no longer required.