Digital PR & Content Specialist

Why join our SEO Team here at Legacy:

We are an award-winning digital powerhouse within an award-winning agency, we’re setting the standard for digital PR

Our trophy cabinet speaks for itself: multiple international awards with wins in the European Search Awards for Best Use of Digital PR, Best Local SEO, and Best B2B SEO—plus a long list of shortlisted entries at the EU Search Awards, US Search Awards, and beyond. We’re also the PRCA Agency of the Year and the ICCO Global Agency of the Year, cementing our status as one of the best in the country.

We work hard because we love what we do—creating cutting-edge strategies, pushing boundaries, and delivering exceptional results for some of the most well-known national and international brands. This is your chance to join a team at its peak, working on high-impact campaigns with a crew of industry leaders who don’t just follow trends—they set them.

If you want to be part of something special, where ambition is rewarded and great work is the standard, this is your moment.

About The Role:

We are seeking a results-driven Digital PR Executive to join our growing agency team. This role requires a strategic thinker with hands-on experience in executing digital PR campaigns across a range of platforms with a proven track record of securing valuable links and coverage for brands. From developing remarkable pieces of content to building relationships with journalists, influencers, and media outlets, you will have a strong passion for storytelling and will be well-versed in SEO, PPC, social media marketing, email automation, and analytics, with a strong understanding of how to drive engagement and ROI for diverse clients.

Key Responsibilities:

• Develop and implement creative and innovative digital PR strategies and campaigns that deliver exceptional results
• Create and collaborate on high quality written content
• Carry out end to end campaign research, ensuring our campaigns produce relevant headlines that you can successfully pitch to the media
• Drive ideation sessions, ensuring campaigns delivered for clients cut through the noise of competitive industries, earn all-important coverage and elevate brands to the next level.
• Provide regular reporting and insights to clients and management
• Track and analyse media coverage, engagement metrics, and campaign results
• Take charge and strategically lead smaller accounts, taking accountability of their performance
• Consistently review all current processes and identify new opportunities to innovate and maximise value
• Support the wider agency by leading occasional training sessions and mentoring on specialist subjects
• Collaborate with the wider team and other divisions across the agency to integrate digital PR with overall strategy
• Build and maintain strong relationships with your team members, clients and media sources
• Support our digital PR product offering and help refine processes by identifying new opportunities to innovate and maximise coverage.
• Have excellent knowledge of the media and geographical landscape in Ireland
• Stay up to date with Industry trends, news and best practices

The Ideal Candidate Will Have:

• 2+ years’ PR/Digital PR or journalism experience
• Experience working in an agency environment
• Editorial contacts and/or an established method for building journalist relationships
• Strong storytelling and content writing skills
• Full understanding of SEO basics, and how link-building, Digital PR and content link together
• Proven Digital PR capabilities e.g. successful campaigns, earned coverage
• Excellent written and verbal communication skills
• Proven ability to manage multiple accounts and projects simultaneously.
• Detail-oriented, proactive, and highly organized
• Solid Excel and PowerPoint skills
• Familiarity and experience with key tools and software such as media databases (Roxhill), backlink tools (Ahrefs and Majestic), BuzzStream and reporting software (SEO Monitor, GA4, Search Console)
• A collaborative team player with leadership potential.
• Experience pitching digital PR campaigns to US media would also be advantageous

Attributes We Value:

• Be Brave: Confident in pushing creative boundaries, taking ownership, and driving innovation.
• Be Sound: Reliable, clear in communication, and focused on high-quality delivery and client satisfaction.
• Be Curious: Passionate about learning, staying ahead of trends, and bringing fresh, strategic ideas to the table.

This is a fantastic opportunity for a dynamic, driven professional who wants to be part of a growing agency and make a real impact.

Legacy Communications is an equal opportunity employer that is committed to diversity and inclusion in the workplace and providing employees with a work environment free of discrimination and harassment. As part of our recruitment process our candidates are assessed based on business needs, job requirements and individual qualifications without any regard to the nine grounds of gender, marital status, family status, age, disability, sexual orientation, race, religion, and membership of the traveller community. The Company does not tolerate unlawful discrimination against or towards any candidates or prospective candidates based on any of these characteristics and we are committed to building and supporting a team that represents a variety of backgrounds, perspectives, and skills.