Donor Marketing Executive

Job Purpose

The Donor Marketing Executive is a strong copywriter and storyteller who creates insightful and inspiring communications, including postal campaigns and updates, email content and digital advertising. The purpose of these communications is to keep donors updated about the work that Barnardos is doing to support children and families, and to inspire donors to continue supporting Barnardos.

This could involve writing a story to feature in a mailing or newsletter, or collating pictures or videos to share in an email or online advertising campaign.

The successful candidate should be comfortable and confident building relationships, as the role involves liaising internally with colleagues across Barnardos services throughout Ireland, while also providing excellent donor care on a day-to-day basis. This may be in person, over the phone, or via email. Barnardos is proud of the high standard of donor care it provides and values the positive feedback received from donors.

The person should also be comfortable working with data and making informed decisions based on donor insights, including audience segmentation and campaign performance. Regular reporting and campaign analysis are an important part of the role.

The position also has a particular focus on acquiring new cash donors to grow Barnardos’ existing donor database.

Core Job Requirements

• Work with the Head of Donor Marketing to plan, develop, project manage and implement donor marketing campaigns and appeals to the donor database. Campaigns are currently delivered through postal mail and email, working within agreed budgets and targets.
• Liaise with Barnardos’ Children’s Services, Advocacy and Communications teams to gather information and stories for donor communications, and identify the most effective way to share these stories with donors, whether through direct mail, email, video or digital platforms such as TikTok.
• Develop digital marketing concepts and advertising campaigns to promote Barnardos fundraising initiatives, including Gifts for Good.
• Work with the Digital Executive to maintain and update the Individual Giving and Donor Fundraising web pages.
• Conduct data analysis and audience segmentation for each campaign and appeal to maximise results across both postal and email campaigns.
• Evaluate campaign performance and provide reports to the Head of Donor Marketing, in collaboration with the Fundraising Systems team, to measure success and identify opportunities for improvement.
• Support new donor acquisition activities in consultation with the National Fundraising Manager through postal, online and email communications.
• Support the implementation of the Legacy Giving Strategy, including planning appeals and events to encourage legacy donations.
• Provide excellent donor care by responding professionally and warmly to donor enquiries received by telephone, post and email, while completing all associated administrative tasks.
• Represent Barnardos at the Charities Institute Ireland Direct Marketing Group, as required.
• Manage relationships with external agencies to ensure donor communications are delivered to best practice standards, on time and within budget.
• Research developments and trends within the charity sector and share relevant information with colleagues.
• Work collaboratively with the wider fundraising team and management to achieve overall fundraising goals and targets.
• Supervise staff and volunteers, as required.

Donor Marketing ExecutivePerson SpecificationPersonal Attributes

• Values-driven, with a genuine commitment to Barnardos' mission and improving the lives of children in Ireland. Authenticity and passion are essential in creating meaningful donor communications.
• Creative, with the confidence to source engaging stories and present them in an inspiring and professional manner.
• Comfortable working with data, including GDPR compliance, audience segmentation, campaign analysis and reporting.
• Good knowledge of fundraising marketing techniques, particularly direct mail and digital communications.
• Excellent communication and presentation skills, including written, verbal and face-to-face communication with colleagues, donors, suppliers and stakeholders.
• Highly organised, with the ability to manage multiple projects simultaneously.
• Flexible and willing to support colleagues as needed in a charity environment.

Experience

• Minimum of 3 years' marketing experience. Experience in fundraising or the not-for-profit sector is a distinct advantage.
• Experience creating direct mail (postal marketing) campaigns from concept through to delivery.
• Experience using email marketing and CRM platforms, particularly ClickDimensions and Microsoft Dynamics.
• Good knowledge and understanding of digital marketing and how digital platforms can increase campaign visibility.
• Experience managing external agencies and suppliers.
• Excellent computer skills with practical experience using Microsoft Word, Excel, PowerPoint, Outlook and database systems.

Qualifications

• A relevant third level qualification is desirable but not essential.
• A qualification in Business Studies or Marketing is preferred.
• A strong understanding of digital marketing is a distinct advantage.

The role is based at Barnardos National Office in Dublin 8. Hybrid working is available, with arrangements to be discussed during the interview or job offer stage.

The successful candidate may be required to travel to Barnardos projects across Ireland to gather content or attend events and should be willing and confident to travel when required.

Barnardos is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all.