Head Of Campaign Management

Head of Campaign Management, Dublin

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Date: 16 Jun 2025

Location: Dublin, IE, IE

Company: Allied Irish Bank

Head of Campaign Management (Direct)– Dublin.

 Location/Office Policy: Molesworth Street/Hybrid 

• Do you possess a strong history in Customer Lifecycle Management and Strategies and looking to continue your expertise? 
• Do you want to be part of a customer-centric team dedicated to transforming how we engage and serve our customers.
• Do you like collaborating with cross functional teams and driving change through strong stakeholder management and influencing outcomes?
• Are you comfortable leading a team of campaign planners across multiple squads?

What is the Role:

Part of the newly established Chief Customer Office and reporting into the Head of Customer Base Management, the role holder will be a pivotal member of this new team to ensure that we are setting the right direction for not only the Customer Base Management team but also the wider business. We are seeking a strategic and data-driven Head of Customer Base Management Campaigns to lead the planning, execution, and optimisation of all customer lifecycle campaigns.

This role is critical to delivering personalised, effective, and efficient direct marketing communications that drive customer engagement, retention, cross-sell, and growth across our existing customer base. In the role you will lead a team responsible for managing campaign calendars, working with the wider CCO team, segment, technology, and governance to deliver timely, relevant campaigns across email, SMS, app, outbound and digital channels. 

Key accountabilities:

• Align campaign initiatives with overarching commercial objectives (e.g. revenue growth, APH (average product holdings) and retention).
• Translate customer insight, behavioural data, and market trends into strategic priorities and campaign themes.
• Lead a team of campaign managers and lifecycle strategists to deliver against campaign plans.
• Establish campaign frameworks and lifecycle models that are scalable, automated, and measurable.
• Drive campaign performance reviews, ensuring insight-led continuous improvement and alignment with KPIs.
• Act as a senior partner to stakeholders across Marketing, Product, Segment, Customer Experience, and Analytics.
• Shape the development and optimisation of the campaign delivery ecosystem (e.g. CRM, CDP, personalisation engines, automation tools).
• Ensure data infrastructure supports relevant targeting, personalisation, and performance tracking.
• Be a key lead in the development of an agile approach to campaign delivery.
• Lead the evolution of test-and-learn frameworks, trigger logic, and lifecycle automation.
• Build and maintain governance models for campaign delivery, covering customer contact rules, prioritisation frameworks, legal and compliance alignment.
• Develop playbooks and toolkits to ensure consistency and excellence across all customer base campaigns.
• Set the standard for performance reporting, customer insight integration, and campaign innovation.

What you Will Bring:

• 8+ years in customer lifecycle marketing, base management, CRM, or growth strategy — ideally in a B2C or B2B2C environment.
• Proven experience developing and leading a campaign function at scale.
• Expertise in marketing automation, campaign orchestration, and customer data platforms.
• Deep understanding of segmentation, customer journeys, and value growth mechanics.
• Strong analytical skills and comfort using performance data and behavioural insights to inform strategy.
• Excellent leadership, communication, and stakeholder influence skills — with experience operating at senior leadership level.
• Experience in a regulated industry (e.g. financial services, telco, energy) strongly preferred.
• Experience managing multi-disciplinary campaign teams, including creative, data, and technical resources.
• Familiarity with agile delivery models and squad-based team structures.
• Exposure to customer value management frameworks and lifecycle value optimisation.
• Understanding of consent management and contact governance in a regulatory context.
• Previous experience in working agile frameworks and multi-disciplinary squads.

Why work for AIB?

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include.

• Market leading Pension Scheme 

• Healthcare Scheme 

• Variable Pay 

• Employee Assistance Programme 

• Family leave options 

• Two volunteer days per year 

Please click here for further information about AIB’s PACT – Our Commitment to You. 

Key Capabilities 

• Customer First

• Collaborates

• Promotes Innovation

• Stakeholder Management
• Digital Marketing
• CRM understanding

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer: 

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

Application deadline : 7th of July 2025

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