Head of Market & Customer Insights

What You’ll Get

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.

What You’ll Do:

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Be the voice of the customer within Primark. Build a 360 picture of who the customer is by integrating insight sources to give a single version of the truth.
• Partner across the business to bring the voice of the customer to the table and prove how taking customer informed decisions within the context of the wider market and consumers leads to commercial success.
• Design, develop and lead a Market & Customer Insight strategy, aligned to Primark’s growth objectives.
• Implement insight approaches that can scale internationally but be managed centrally.
• Lead the team responsible for each of the respective insight areas including:
• Accountability for planning, resourcing, risk and issue management, budget management and vendor relationships.
• Lead a team of 3 (2 x direct reports)
• Identify key stakeholders, build relationships, understand business questions and the role insights can play in supporting decision-making.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• An expert with 10+ years experience leading insights teams focused on market and customer intelligence
• A thorough knowledge of the industry and the respective merits of different service providers and approaches.
• Established relationships within the industry and a strong network with other Insights professionals in agencies and client-side.
• Previous experience of designing and developing Insights teams in a client-side organisation.
• A strong people leader with the ability to coach, develop and motivate individuals and teams.
• Direct experience of using Market and Customer intelligence tools with the ability to evaluate and give a point of view on the efficacy of different tools.
• Strong experience in strategic planning, organisation, designing and implementing programmes and operating models that deliver the needs of a multinational business.
• Experience working with a geographically dispersed team and managing external vendors.

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