Knowledge Management & SEO Lead

Knowledge Management & SEO Lead, Dublin

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Date: 24 Apr 2024

Location: Dublin, IE, IE

Company: Allied Irish Bank

Role: Knowledge Management & SEO Lead

Location: Central Park, Leopardstown (Hybrid)

This role is being offered on a permanent, full-time basis.

About the Role:

We are seeking a highly driven individual to join our Group Marketing Channel Optimisation team. You will be a key member of a fast-moving passionate Marketing team that delivers world class digital experiences. In this hybrid role, you’ll combine expertise in both SEO and knowledge management. Your mission is to optimize the bank’s digital presence while ensuring effective knowledge sharing.

The Search Lead will be responsible for measuring, reporting, and optimising of AIB Group websites, which includes aib.ie (one of Irelands most visited sites), to ensure or customers and potential customers find the relevant information on our products and services on and off site. They will work with our technology partners and stakeholders to drive change powered by customer data. They will drive and implement solutions to enhance data-driven insights for use by senior stakeholders. These data driven insights will be used to design new customer journeys and revamp existing ones. The Search Lead will also manage the knowledge base for AIB Group Marketing working with our partners and systems to ensure content is relevant and consistent.

This role requires a multitasker who can work well in a team and on their own. They will have a clear understanding of the wider data strategy and how digital analytics can play a key part within this. They will assist in developing large scale analytics strategies in order to support the bank’s vision incorporating marketing, performance and customer experience.

Key Responsibilities Include:

• Interpret complex data analysis requirements and decide on the most appropriate solutions.
• Provide direction and guidance to the wider team on the solution approach and design, while prioritising tasks and resources within agreed parameters.
• Identify solutions for complex analysis requests, including resolving data gaps and anomalies.
• Deliver end to end performance reporting enhancements through data visualisation and distribution.
• Engage with internal and external stakeholders to understand their analysis requirements and creates analytical solutions to achieve the desired results.
• Present analytical findings to senior stakeholders and provide data-driven insights to inform key business decisions.
• Manage technology platforms and own the relationship for the business.
• Independently develop dashboards and reporting.
• Champion a Customer First culture in support of our Purpose, strategic ambition, and Brand Values, by ensuring processes and procedures consistently promote good outcomes for all our customers.

What you will bring:

• 5+ years’ experience in data analysis and website tracking desirable.
• Relevant Degree or Postgrad qualification (e.g. Computer Science, Mathematics, Digital Marketing , Data Analytics) and/or equivalent experience.
• Proficient in Digital Analytics tools, e.g. Google Analytics, Adobe Analytics etc, and their uses.
• Have expertise in SEO and experience of SEO tools such as SEM RUSH , Brightedge and Google suite (Google Search Console and Google My Business).
• An adept understanding of organisational goals and transferring them into technical tracking requirements.
• A ruthless focus on Measurement & Effectiveness – and have an evidence based approach to decision making.
• Work in cross functional teams and manage competing requirements.
• Ability to communicate effectively internally, engage & influence stakeholders.
• Strong collaboration skills and experience of delivering results within a high performing team.
• Excellent problem solving skills and attention to detail.

Life at AIB

At AIB, we have a clear purpose - Empowering people to build a sustainable future. We want to be at the heart of our customers’ financial lives by giving them an exceptional experience. That goes for our employees too. We are building a culture that breaks the conventions of what our customer and employees expect of a bank.

We are committed to offering our colleagues choice and flexibility in how we work and live. Our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements. More details on our hybrid working arrangements and expected office attendance for your role will be provided to you during the recruitment process.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We celebrate diversity and believe in a culture of inclusion where all our employees can succeed. We welcome applications from people of diverse backgrounds and abilities. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie.

If you feel you have what it takes, click apply and fill in the online application form. If you would like more information please contact the Talent Acquisition Team at careers@aib.ie

By when? Closing date is Wednesday, 8th May 2024

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

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