Marketing & Communications Executive

MAIN DUTIES

·        Lead on delivery of the W5 and W5 LIFE social media strategy in line with consumer trends; including creation and delivery of video content for platforms such as TikTok/Instagram Reels and utilising strong copywriting/organisational skills to manage a busy calendar of daily social media content.

·        Production of various online and offline content and marketing materials, including but not limited to photography, videography, blog posts, web articles, and press releases.

·        Directly contribute to the delivery of The Odyssey Trust’s wider communications and marketing strategy, supporting the Marketing Manager and Senior Marketing Manager.

·        Ownership of maintenance and optimisation of the W5 website, databases, and delivery of email marketing campaigns.

·        Planning, implementing, and reporting on key seasonal marketing campaigns.

·        Close monitoring of commercial performance, primarily visitor ticket sales, in line with marketing activity.

·        Work closely with the design team to advance marketing and branding materials for W5 and W5 LIFE.

·        Liaise with third party suppliers and partners to ensure delivery of marketing activities and campaigns.

·        Play an integral role in the delivery of effective customer communications through monitoring and management of our brands’ various social media and online platforms.

·        Research and analysis of current market trends, conducting market research, and keeping up to date with social and digital trends.

·        Administrative duties as and when required.

·        Contributing to a team-wide rota of event coverage for Belfast Giants games, Arena events, and W5 events, including evenings and weekends.

·        Any other duties as requested by your Line Manager.

 

All OTC staff are expected to:

·        Maintain excellent working relationships with other staff and volunteers.

·        Ensure the delivery of BEET to all our customers and be committed to the Odyssey ethos and objectives.

·        Be committed to and work in accordance with our Safeguarding, Health & Safety, Equality and other established policies and procedures.

·        Be flexible to undertake such other duties that may be required including working evenings, weekends and public holidays, as required.

SELECTION CRITERIA Essential Criteria

·        A 3rd level qualification in a relevant field (marketing, communications, PR, journalism, or business).

·        At least 6 months’ experience in a marketing role, which can include a placement year or post grad experience.

·        Experience in video content creation, editing, and delivery.

·        Experience in writing for multiple formats and creating content for social media, blogs, and press releases.

·        Experience using social media platforms, including Facebook, TikTok, X, and Instagram, paid and organic.

·        Excellent interpersonal and communication skills, both oral and written, with a strong attention to detail.

·        Excellent time management skills – well organised and able to work to tight deadlines.

·        Experience in compiling marketing reports using analytic tools such as Google Analytics and social media analytics.

·        Proficient in using Microsoft (Office, PowerPoint, Outlook).

·        Highly creative and passionate team player.

·        Ability to work unsupervised and to use own initiative.

·        Willingness to be flexible and work flexible hours, including occasional evenings and weekends.

 

Salary

Circa £26,000 to £28,000 per annum, dependent on qualifications and experience.

 

 

Benefits

The Odyssey Group has a range of benefits which it offers to full and part time staff[1].

• Free car parking.

• 33% discount in the W5 cafe including coffee and 10% discount in the W5 shop.
• Complimentary tickets to Belfast Giants and friends and family access to W5.
• Holidays commence at 31 days per year, rising to 34 [pro-rata for part time staff].
• Company paid social events.
• Contributory pension scheme, life assurance and paid sickness benefit.
• A comprehensive health cash plan plus Winter Flu Vaccination Scheme.
• Salary Sacrifice including pensions, holiday and cycle to work schemes.

·        Access to ongoing training and development opportunities.