Marketing & Events Executive

Marketing & Events Executive - (Job ref: 24I/MEUS)

An exciting, new opportunity has arisen for a creative, enthusiastic, and self-motivated individual to join our growing US-based team in the role of Marketing & Events Executive. This role will be based at our US Head Office in Kearneysville, West Virginia but will involve travel to events in across the US. This is a full-time, permanent position.

As Marketing & Events Executive, the successful candidate will be responsible for contributing to and developing online and offline marketing campaigns to promote our diverse product ranges. In this fast paced and varied role key tasks will include:

The Role:
• Assist in the formulation of strategies to build lasting digital connections with US consumers.
• Launch paid advert campaigns through Google AdWords, Meta, etc. to help achieve company objectives.
• Be actively involved in SEO efforts in the US.
• Assist in planning and monitoring the ongoing US company presence on all social media platforms.
• Prepare online newsletters and promotional emails and organise their distribution through various channels.
• Measure the performance of all digital marketing activates using a variety of analytics tools including Google Analytics.
• Acquire insight in online marketing trends and keep strategies up to date.
• Assisting in the organisation of and attending events and exhibitions in the US.
• Monitor the effectiveness of advertising, exhibitions, and PR events through ROI analysis.
• Prepare materials for use by Randox representatives in presentations, conferences, and customer analysis.
• Liaise with Corporate HQ marketing team as required to promote Randox products and understand the central marketing strategy.
• Collaborate with customer service teams to refine marketing strategies and enhance consumer satisfaction through engagement and consumer feedback.


The Candidate:
Essential:

• Qualified to at least degree level in a Marketing, Business or Communications related subject.
• Proven experience as a Digital Marketing Executive or similar roles.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords, email campaigns, and SEO / SEM.
• Excellent understanding of web analytics tools.
• Excellent attention to detail.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Desirable:

• Experience within a Scientific or diagnostic sector
• Previous experience using CRM systems

About Randox:

An international company operating in over 145 countries that continues to have unparalleled growth. As a world leader in diagnostics for clinical healthcare, toxicology and food security, our expertise and product portfolio have assisted laboratories across the world in improving health and saving lives. Our global success is a result of our pioneering products and the commitment & skill of our workforce, which continue to grow exponentially.

Randox Laboratories Limited is an Equal Opportunities Employer