Marketing Executive
Overall Role Objective
To develop, implement, and manage the marketing strategies for allocated Galen Limited’s promoted product brands to ensure successful market penetration and achievement of budgeted sales within the UK and Ireland.
Job Specific ResponsibilitiesThe post holder will:
Manage the implementation of the allocated product marketing plans for the company.
Manage the implementation of promotional campaigns across marketing channels for existing and new products.
Deliver advertising and promotional plans within budget, including the launch of new products.
Manage and monitor the exhibition and conference schedule within budget.
Develop and deliver tactical activity throughout the year as required and in line with budget.
Manage the CRM database, formulate and analyse reports to utilise insights for effective marketing tools.
Plan and prepare monthly marketing reports to evaluate return on investment on marketing activities, to include click-through rates, Google analytics, website visits, etc.
Plan and organise agendas and logistics for all Business Development and Marketing meetings.
Monitor the website, ensuring content is up to date and maximising its use as a marketing tool.
Support channel activity by developing a range of sales materials, to include but not limited to brochures, case studies, cheat sheets, and PowerPoint presentations.
Understand the market environment and provide the management team with regular updates on trends and competition within the industry and therapy area markets.
Undertake research, to include market defining size, customers, and competition.
Work in conjunction with the wider Galen marketing team to ensure that all business unit activity is appropriately coordinated within the wider Galen Plan.
This role may require coverage beyond normal working hours, and it is a condition of employment that the post holder is able to fulfil this requirement.
QualificationsBachelor’s degree (or equivalent) qualification.
Experience within a marketing role, to include the management of advertising and promotion plans, the management of exhibition and conference schedules, and public relations activity.
Previous experience in the management and use of a CRM system.
Proven working knowledge of the development and implementation of a marketing plan.
Proficiency in the use of Microsoft Office packages, to include Word, Excel, Outlook, and PowerPoint.
Effective communication skills, including verbal, presentational, and interpersonal communication.
Effective written communication skills, to include copywriting, press releases, and reporting.
Follow us on Facebook and stay up to date with the latest jobs in Armagh!
Before you go
By creating a job alert, you agree to our Terms. You can unsubscribe from these directly within the emails or as detailed in our terms.
Continue to job