Marketing Executive

Maxi Zoo Ireland are driven by the desire to make the life of pets and pets owners simpler, better and happier. To achieve this, we work hard, accept responsibility and seek every opportunity to learn about pets and customers.

Maxi Zoo Ireland are seeking to recruit a Marketing Executive. This role is a full time position and based at our Head Office located in Ballincollig, Co. Cork.

About the Role

We’re looking for a creative, results-driven Marketing Executive with a strong focus on social media marketing to join our team. This role is perfect for someone who lives and breathes social Media and who has a passion for creating content that captures attention, builds community, and drives engagement.

You’ll be responsible for executing and optimising our social media strategy, creating engaging content, managing paid and organic campaigns, and reporting on performance across platforms. You'll play a key role in growing our brand presence and driving awareness across a wide range of digital touchpoints.

Social will involve approx. 75% of your role, with 25% allocated to other responsibilities outlined in Job spec but not exhaustive.

Skills

1. Social Media Marketing

• In-depth knowledge of Facebook, Instagram, and TikTok platforms
• Experience with content scheduling tools (e.g. Hootsuite, SWAT.io, Brandwatch)
• Strong understanding of platform-specific trends, features, and best practices
• Ability to grow and engage followers through organic and paid strategies

2. Content Creation

• Ability to create or coordinate engaging photo, video, and written content
• Strong copywriting and storytelling skills tailored to each platform
• Understanding of visual design tools or principles (Canva, Adobe Suite, Capcut)
• Experience with short-form video content, especially TikTok Reels and Instagram Stories

3. Campaign Management

• Planning and executing social media campaigns aligned with marketing goals
• Budget management for paid ads (especially Meta Ads Manager and TikTok Ads)
• A/B testing, performance tracking, and ROI analysis

4. Analytics & Reporting

• Proficiency in using analytics tools (e.g., Meta Insights, TikTok Analytics)
• Ability to extract actionable insights and optimize campaigns accordingly

5. Community Management

• Experience managing online communities and responding to followers’ comments/messages
• Managing brand reputation and engagement in real-time across platforms

6. Internal Communication & Cross-Functional Coordination

• Liaising with sales team to ensure alignment on marketing initiatives
• Managing local customer complaints in line with local procedures, escalating when necessary
• Managing the internal communications platform, including onboarding staff and sharing updates
• Compiling and distributing monthly internal marketing updates to store teams
• Overseeing and updating the charity master file, and driving new CSR initiatives
• Proofreading and approving POS materials and other marketing documents to ensure brand consistency and accuracy
• Local coordination of campaigns from European support centre

Essential Requirements

• Minimum 2 years of hands-on experience managing social media platforms for a brand, company or agency
• Proven ability to create engaging and effective content tailored to Facebook, Instagram, TikTok & LinkedIn
• Strong understanding of social media algorithms, engagement tactics, and content trends
• Experience managing paid social advertising campaigns (especially Meta and TikTok)
• Confident using content scheduling tools (e.g. Hootsuite, SWAT.io, Brandwatch)
• Excellent writing, grammar, and visual communication skills
• Strong organisational skills and ability to manage multiple campaigns and deadlines

· Clear and confident communicator with the ability to present marketing plans and insights to stakeholders

Desirable Skills (Nice to have but not mandatory)

• Basic graphic design skills (e.g., Canva, Adobe Photoshop/Illustrator).
• Experience working with influencers
• Familiarity with SEO and how social media integrates with broader digital marketing strategies
• Experience using social listening or analytics tools (e.g. Brandwatch)
• A portfolio or examples of successful campaigns, posts, or content (highly preferred)

Why join us?

· An opportunity to grow with Europe’s biggest pet retailer

· Work in an environment where employees and customers share the same passion for animals

· Competitive salary

· Pension

· Hybrid office arrangements

· Employee Assistance Programme

· Paid annual leave

· Employee Discount – up to 40% staff discount and 20% off in our salons.

· Career development

· Paid maternity and paternity leave

· Sick pay

· Flexible working hours

· Bike to Work scheme