Marketing Manager

Marketing Manager (Maternity Cover)

Role Introduction:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 17,000 people.

Are you a strategic thinker with a passion for delivering impactful marketing campaigns? Applegreen is seeking a Marketing Manager for a 9-month fixed-term maternity cover to join our dynamic team and play a pivotal role in shaping and executing our marketing strategy. This is a high-impact role where you’ll work closely with senior leadership, manage cross-functional relationships, and drive campaigns that deliver real commercial value.

Key Responsibilities:

• Develop and implement marketing strategies aligned with business goals.
• Own stakeholder relationships and lead communications with the Senior Leadership Team.
• Deliver a calendar of marketing campaigns in collaboration with the Brand Manager.
• Ensure campaign messaging is consistent, timely, and aligned with strategic objectives.
• Manage campaign budgets and ensure delivery within financial targets.
• Lead research initiatives, including annual brand tracking and customer segmentation.
• Support the Head of Marketing with budget oversight and team leadership.
• Manage and mentor marketing team members, including hiring support and performance development.
• Support with the relationship management of Applegreen’s Brand Partners.
• Represent the marketing team in cross-functional groups (HR, Ops, Trading, Food).
• Lead on organisation of company-wide events such as the conferences, awards nights and our Christmas Party.

The Candidate should have the following:

Qualifications, experience & skills

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in Marketing management or marketing, preferably in the retail or FMCG sector.
• Strong understanding of marketing strategy and marketing principles.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Proficiency in marketing software and tools.
• Creative thinking and problem-solving skills.
• Proven experience in marketing strategy and campaign management.
• Strong leadership and stakeholder management skills.
• Budget management experience and a commercial mindset.
• Ability to work collaboratively across departments and lead cross-functional initiatives.
• Full Irish Driving Licence

Key Skills & Attributes:

• You should have excellent presentation and communication skills; the ability to communicate priorities clearly and effectively between the team and the rest of the business.
• Proven track record of delivering to tight deadlines.
• A highly organised individual with ability to plan and prioritise workloads effectively for maximum impact and adapt around changing priorities as required.
• A self-motivated team player with strong attention to detail and the ability to work well under pressure.
• Ability to execute directly at high quality and pace.
• Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
• Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.
• Experience building positive relationships with both internal stakeholders and external suppliers.
• A positive attitude with a solution focused approach to challenges that arise.
• Is resilient and calm under pressure.
• Willing to travel ad hoc if required.
• Work with the Marketing team to help plan and execute any company events throughout the year.

Illustrative Application & Screening Process (subject to change):

Application Process:

• Please submit an up to date tailored CV (max 2 pages)

Interview & Selection Process:

• Two interview rounds will be required for this role.