Marketing Manager

Job Summary & Purpose

Reporting to the Head of Marketing & Strategy, the postholder will support the development of and successfully execute strategies to generate income and growth, drive brand awareness and engagement by overseeing all marketing activities, managing creative and innovative campaigns and events, and analysing data in line with NI Hospice objectives.

You will manage a team of marketing executives and work collaboratively across Fundraising, Retail, and Corporate Communications to deliver integrated, measurable campaigns that convert awareness into action.

Key Responsibilities

Campaign Strategy & Delivery

• Lead the design and delivery of integrated B2C and B2B campaigns that build reach, engagement, and income.

• Drive the strategic planning and delivery of campaigns and events across Community, Corporate, and Strategic Partnership audiences, securing executive-level engagement where it drives brand presence and sustainable income growth.

• Manage the full portfolio of multi-channel marketing campaigns, ensuring delivery is on time, on brand, and on budget.

• Lead the planning and delivery of key signature Hospice events to maximise fundraising income and engagement.

• Manage a portfolio of direct marketing campaigns, developing and delivering fully integrated marketing plans.

• Deliver targeted digital campaigns, monitoring performance and evaluating return on investment (ROI) to optimise results.

• Manage key relationships with media suppliers and stakeholders, developing traditional marketing activity to support integrated campaigns and maximise reach.

Data, Insight & Performance

• Leverage data and market intelligence to identify growth opportunities, segment audiences, and personalise supporter engagement.

• Track, measure, and analyse campaign performance (income generated, traffic-to-lead, conversion rates, ROI) and translate insights into actionable improvements.

• Report regularly on performance, providing insights that inform decision-making across the Commercial & Brand Directorate.

Content & Communications

• Generate and nurture leads through content, digital advertising, partnerships, and engagement campaigns.

• Collaborate with Corporate Communications and external agencies to deliver compelling, insight-led campaign content.

• Ensure campaign activity aligns with and protects the NI Hospice brand.

Financial & Risk Management

• Drive income generation through effective management of events, campaigns, and appeals.

• Oversee marketing budgets, ensuring effective spend and value for money.

• Manage risk to ensure compliance with fundraising and regulatory standards.

Leadership & Team Development

• Inspire, support, and develop your team through coaching, training, and performance management.

• Contribute to a culture of continuous improvement and innovation, keeping campaigns ahead of market trends.

• Work cross-functionally on strategic initiatives that grow income streams and strengthen NI Hospice’s market position.

This Job Description is not meant to be definitive and may be amended to meet the changing needs of Northern Ireland Hospice.

Essential Criteria

Applicants must meet one of the following criteria:

• Degree (or equivalent qualification) in Marketing, Communications or a related discipline; and

• A minimum of 3 years' recent and relevant marketing experience.

OR

• A minimum of 5 GCSEs (Grade C/Level 4 or equivalent) or equivalent qualifications; and

• A minimum of 5 years' recent and relevant marketing experience.

In addition, all applicants must demonstrate:

A minimum of 1 years’ experience in a leadership or management capacity; and

Experience across the following areas:

Marketing Technologies

Experience using CRM systems, marketing automation platforms and campaign management tools to drive audience engagement and deliver measurable results.

Strategic Analysis and Reporting

Experience analysing data, evaluating performance and presenting insights, recommendations and key metrics to senior stakeholders.

Leadership and Resource Management

Experience leading teams, managing budgets and resources, and contributing to organisational planning and decisionmaking.

Income Generation

Evidence of supporting or delivering income growth through marketing, fundraising, customer acquisition or commercial activity.