Marketing Officer

Summary

You will play a crucial role in supporting our marketing initiatives. You will be responsible for coordinating our social media platforms, creating engaging designs and assisting with internal communications.

This role offers a unique blend of creativity and strategic thinking, allowing you to make a significant impact on our brand presence and internal communication efforts.

Job Description

Social Media Management

• Create engaging and relevant multimedia content for social media channels including Facebook, Instagram, Twitter and LinkedIn.
• Develop and implement social media campaigns to increase brand awareness, engagement and followership.
• Monitor and respond to comments, messages and mentions across social media platforms.
• Analyse and report on social media performance metrics and use insights to optimise content and strategies.

Design and Visual Content

• Design visually appealing graphics, images and promotional materials for digital and print use.
• Ensure that all marketing materials adhere to brand guidelines and maintain a consistent brand identity.
• Collaborate with team members to create engaging visuals for various marketing campaigns.

Internal Communications

• Responsible for the creation and distribution of internal communications materials, including newsletters, announcements and updates.
• Work closely with Department Managers to gather and communicate important information to employees.

Administrative Duties

• Procure and manage inventory of printed materials and promotional merchandise.
• Maintain a detailed event calendar to keep track of upcoming events.
• Responsible for booking venues for events and meetings, in line with budget and logistic requirements.
• Arrange catering for company events.
• Manage online ticketing system for Ballycopeland Windmill including updating inventory and product listings.

Personal Specification

Essential Criteria

• At least 2 years relevant experience working in a marketing role.
• Proficient user of social media platforms and social media management tools in a business setting.
• Strong creativity and design skills with proficiency in graphic design tools (e.g. Canva, Photoshop, InDesign).
• Have a basic understanding of marketing principles.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Highly organised with strong attention to detail.
• Enthusiasm for learning and staying updated on industry trends.

Desirable Criteria

• Third level education in Marketing, Communications, Graphic Design or a related field.

Why Work with USEL

• 27 days annual leave increasing to 30 days with service.
• 12 days Bank Holidays.
• 12:15 pm finish on Fridays.
• Free onsite car parking.
• Fully accessible workplace for all.
• Inspire Workplace Counselling Service.
• Health & Wellbeing initiatives.
• Flexible working opportunities.
• Life Assurance.
• Staff discount in Ability Cafes.