Marketing Operations Manager

What you can expect

This role sits right at the heart of our revenue engine. As Marketing Operations Manager, you’ll be the architect behind how data flows across marketing, sales, and customer success. Ensuring everyone is working from the same playbook, the same metrics, and the same truth. You’ll build the systems, models, and insights that help us understand what’s really driving pipeline, revenue, and long-term customer value. From first click to renewal (and everything in between), you’ll connect the dots and turn raw data into powerful intelligence that fuels smart, strategic growth.

Think: less guesswork, more “ohhh, that’s why it’s working.”

About the Team

Workvivo is Zoom’s Employee Experience Platform. The place where culture, communication, and connection come together. We help organizations keep their people informed, engaged, and genuinely excited about work (yes, it is possible). As part of Zoom’s growth strategy, Workvivo is scaling fast, and that means we’re building world-class operational foundations to support our next chapter. If you love turning complexity into clarity and data into decisions, you’ll feel right at home here.

Responsibilities

• Building end-to-end data models and analytics infrastructure that track the full customer journey, power pipeline intelligence, and turn funnel data into actionable insights

• Establishing a single source of truth across the Go-To-Market funnel through effective data governance, consistent metrics, and best-in-class compliance

• Architecting scalable marketing automation frameworks and workflows that drive operational efficiency and revenue growth

• Optimizing lead management, scoring, qualification, routing, and demand generation execution using data-backed insights

• Developing predictive models, forecasting frameworks, and leading indicators to assess pipeline health, identify risk, and guide resource allocation

• Creating advanced attribution models that quantify marketing impact across multiple channels on revenue and long-term customer value

• Owning the marketing technology ecosystem, including integrations, vendor relationships, and ongoing optimization

• Partnering cross-functionally with Sales Operations and Customer Success to enable seamless handoffs, expansion tracking, forecasting, and adoption of new tools and processes

What we’re looking for

• Bring 5–7 years of experience in Marketing Operations or Revenue Operations within a B2B SaaS environment, with prior experience in the Data Analyst sector

• Leverage advanced hands-on expertise with CRM, marketing automation, and Go-To-Market platforms (Salesforce and HubSpot preferred)

• Build data models, dashboards, attribution frameworks, and predictive insights that drive meaningful business decisions

• Design scalable, efficient operational processes that support high-growth revenue teams

• Apply an analytical mindset to translate complex data into clear, actionable stories

• Collaborate across marketing, sales, and customer success in a cross-functional environment

• Manage multiple priorities and stakeholders through effective project management and organizational skills

• Explore advanced analytics, forecasting, and automation tools, including BI platforms, data languages (SQL/Python), planning tools, B2B SaaS metrics, and AI-powered capabilities

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learnfor more information.

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