Media and Campaigns Manager

1) Who we are

The Residential Tenancies Board (RTB) is an independent public body that regulates Ireland’s rental sector. We work to deliver a fair rental system for everyone in Ireland.

In our role, we:

• Inform tenants and landlords about their rights and responsibilities

• Ensure landlords register tenancies and follow rental law

• Help to resolve tenancy disputes

• Provide trusted data and insights to inform rental sector policy

• We are committed to delivering quality services that make the rental sector fairer and easier to navigate.

We operate under the auspices of the Department of Housing, Local Government and Heritage.

A healthy rental sector is a vital part of a well-functioning housing market. Our work is central to delivering this for Irish society.

Each year we:

• Register over 300,000 private, Approved Housing Body, cost rental and student-specific accommodation tenancies.

• Resolve disputes between more than 9,000 landlords, tenants and neighbours.

• Run targeted compliance campaigns to ensure landlords are following rental law.

• Provide information on rental law to 500,000 visitors to our website.

• Publish four quarterly updates with the latest data on the state of Ireland’s rental sector.

• Staffing: We have an approved staffing level of approximately 131 employees. We also outsource some business processing, legal and information technology functions to external providers.

• Funding: We are funded by tenancy registration fees, dispute fees and Government funding through the Department of Housing, Local Government and Heritage.

• Priorities: You can read about our strategic priorities in the RTB’s Statement of Strategy 2023 – 2025 on our website

We are an equal opportunities employer. We are committed to employment policies, procedures and practices that do not discriminate because of a person’s gender, civil status, family status, age, disability, race, religious belief, sexual orientation or membership of the Traveller community.

We aim to create a diverse, inclusive and rewarding place to work. We believe that we benefit from the different backgrounds, experiences and perspectives of our staff. We encourage talented people from all backgrounds to join our organisation.

As a Media and Campaigns Manager at the RTB, you will have opportunities to grow your career and to experience a wide range of responsibilities. You will deal directly with RTB staff, stakeholders and members of the public helping to respond to their queries and to resolve issues. You may also have the opportunity to broaden your skillset by taking part in groups and projects outside of your formal duties.

At the RTB, we recognise and value the contribution of our staff, and we continually invest in their development. Our work environment supports staff and provides opportunities for personal and professional development.

Your work at the RTB will make an important contribution to delivering a fair rental sector that works for the people of Ireland. You will work together with a team of experienced colleagues who are experts in rental law and regulation.

Your benefits as a Media and Campaigns Manager will include:

• Hybrid working environment with flexible working hours (potential to accrue additional flexi leave of 1.5 days per month).

• Public sector pay rates with incremental progression (Higher Executive Officer level).

• Generous annual leave - 29 working days per year, rising to 30 after five years’ service at the grade.

• Public sector pension scheme membership.

• City centre location which is easily accessible by public transport.

• Career progression and cross-skilling opportunities.

• Educational supports though employer sponsored academic education, paid study leave, and in-house training and development programmes.

• Access to Taxsaver travel tickets

• Access to Bike-to-Work Scheme and bike storage.

• Confidential counselling services provided as part of our Employee Assistance Service (EAS)

The RTB invites applications for the position of Media and Campaigns Manager.

Appointment to this position is on a permanent basis and is subject to satisfactory completion of probation.

The Media and Campaigns Manager will be a key member of the RTB Communications and Engagement Team. The successful candidate will lead media relations, digital campaigns and other public engagement activities that:

• Highlight the RTB’s important role and impact in regulating Ireland’s rental sector

• Provide accessible information on rental law for tenants, landlords and the general public

• Promote RTB services

• Explain and share RTB research and data with the media, key stakeholders and policy makers

We are looking for an experienced communications professional with broad experience across media relations, digital communications, content creation and campaign management. The successful candidate will have a proven ability in managing multiple projects and deadlines in a fast-paced environment. Some weekend and out of hours work may be required in this role.

The Media and Campaigns Manager will report to the Head of Communications and Engagement. The successful applicant will also advise and interact with the Executive Leadership Team and staff at all levels in respect of matters related to their areas of responsibility.

• Manage press enquiries and ensure timely, accurate responses.

• Draft and issue press releases, media statements, and briefing materials.

• Build and maintain strong relationships with national and regional media outlets.

• Monitor media coverage and provide regular analysis and insights to senior leadership.

• Support RTB spokespeople with media preparation and messaging.

• Support crisis communications and reputation management as required.

• Lead the development and delivery of multi-channel communication campaigns to promote awareness of RTB services and rental law.

• Develop campaign strategies including audience segmentation, messaging, channel planning, and evaluation.

• Collaborate with internal teams, creative agencies, and public sector partners to ensure consistent and impactful campaign delivery.

• Manage campaign budgets and procurement processes in line with public sector guidelines.

• Evaluate campaign performance and produce reports with recommendations for future activity.

• Create compelling and accessible content for press, digital, and print platforms, including articles, social media posts, videos, and infographics.

• Develop and deliver social media content plans that use data to drive reach and engagement.

• Monitor across platforms to identify trends, sentiments and risks.

• Manage interaction across social media platforms to build strong stakeholder relationships.

• Ensure all communications reflect RTB’s tone of voice, values, and commitment to clarity and transparency.

• Work closely with colleagues and external stakeholders to identify communication opportunities and risks.

• Engage with key RTB stakeholder groups to ensure campaigns are relevant and inclusive.

• Represent the RTB at public events, forums, and media briefings.

• Lead, organise and manage staff to deliver Communication and Engagement activities.

• Establish goals and work with direct reports (where applicable) to execute, measure progress and share results.

• Analyse and prioritise the workload of team members.

• Ensure staff are aware of relevant legislation/organisational policies/business processes and are appropriately trained for role requirements.

• Provide guidance to motivate and empower team members to achieve maximum performance.

• Manage the Performance Management Development System (PMDS) for direct reports, identifying personal training and support needs.

• Deputise, when required, for the Head of Communications and Engagement.

• Take part in other RTB projects and initiatives as required.

• Attend and contribute to all relevant meetings as appropriate to the role.

• Any other duties which may be assigned by the Head of Communications and Engagement.

Note: The functions and responsibilities assigned to this position may be changed from time to time based on organisational requirements. The person appointed must be flexible and be prepared to fulfil other roles and responsibilities at a similar level within the organisation. The responsibilities outlined in this job description should not be regarded as comprehensive in scope and may be added to or altered as required, in line with the business requirements of the organisation. Some out of hours and weekend work may be required in this role.

To apply, you must, on the latest date for receipt of completed application have:

• At least 5 years' experience working in media relations, public relations, communications, marketing or journalism.

• A relevant third level qualification in communications, public relations, journalism or similar field.

• Demonstrate possession of the essential skills/competencies identified as being essential for the role (see below).

• Be in a state of health such as would indicate a reasonable prospect of ability to render regular and efficient service.

Please note, under the Residential Tenancies Act (S.169(4)), a member of a local authority cannot become an RTB staff member. Members of the Oireachtas and

representatives to the European Parliament are also precluded from becoming members of the RTB. For more information on eligibility for this role, please read Appendix 2.

• Proven experience in press/media relations and campaign management.

• Excellent writing, editing, and verbal communication skills.

• Excellent attention to detail.

• Strong understanding of Ireland’s media landscape and public sector communications.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Experience using digital platforms and analytics tools to support campaign delivery.

• Knowledge of digital marketing strategy and best practice.

• Experience creating content for web and social media.

• Excellent IT skills.

• Strong relationship building and interpersonal skills.

• Ability to collaborate across teams and disciplines, work independently, manage competing priorities, thrive under pressure and meet tight deadlines.

• Budget management.

In addition to the essential requirements, it is desirable that candidates have:

• Knowledge of housing policy, rental law, or regulatory communications.

• Experience in crisis communications and public affairs.

• Familiarity with plain English, accessibility standards and inclusive communication practices.

Below is an overview of the key terms and conditions for this role. If you are successful in this competition, your full terms and conditions will be set out in your employment contract.

At the end of this competition process, the RTB will form a panel for the post of Media and Campaigns Manager. We may fill current and future, permanent and specified or fixed-term Media and Campaigns Manager vacancies from this panel.

The panel will include all successful applicants in order of merit. The panel will be remain in place for 12 months from the date it is established. If you are appointed from the panel, this can be on a permanent or fixed-term basis as a public servant. We reserve the right not to use this panel to fill a Media and Campaigns Manager role where a post requires specific skills. Any appointment is subject to successfully passing your probation period (standard probation period is 10 months). In certain situations, the RTB can extend your probationary period.

During your probation period, your line manager will review your performance to determine if you have:

• Performed in a satisfactory manner; and • Been satisfactory in general conduct.

The RTB will decide if you have passed your probation based on your performance against the criteria above. We will explain our probation process in more detail to successful candidates when they begin work with the RTB.

Notwithstanding the paragraphs in this section, your probation period can be ended at any time before the end of your contract term by you, or by the RTB, in line with the Minimum Notice and Terms of Employment Acts 1973 to 2005.

Your usual place of work will be at RTB offices in O’Connell Bridge House, D’Olier Street, Dublin 2.

Under the RTB’s Blended Working Policy, all employees are required to attend at RTB offices on, at least, two days* per week to be agreed with their line manager. Additional in-person attendance may also be required depending on role and business need. The RTB’s Blended Working Policy is under review and current arrangements may change in the future.

*During the probation period (10 months), a minimum attendance of 3 days per week in the RTB office will be required.

€56,047 - €74,112 per year

Entry will be at the first point of the scale. Your rate of pay cannot be negotiated and can change in line with Government pay policy. Increments may be paid in line with current Government policy, once your performance meets the standards set for this role.

29 working days per year, rising to 30 after five years’ service at the grade. Your annual allowance is subject to the usual conditions regarding the granting of annual leave. It is based on a 5-day week and does not include public holidays.

Please note: Different terms and conditions in terms of salary and annual leave entitlements may apply to you if, immediately before appointment, you are a currently serving civil/public servant. Please contact recruitment@rtb.ie for further information.