Product Marketing Specialist - B2B

We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who enjoy solving complex problems, are motivated to challenge themselves, and are delighted with turning clever ideas into unique products.

Millions of consumer-initiated tests are performed through our products and billions of data points are collected globally every day. With all this measurement come countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our broader strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.

We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time.

You might be perfect for this role if you:

Are a go-to source for creating compelling go-to-market planning and materials

Like crafting campaigns that make prospects and customers want to learn more about our solutions

Excel at translating complex topics or data into approachable and easy-to-digest messaging

Want to work in the tech space with products that are designed to help improve connectivity for all

The ideal candidate will be self-directed and a proactive problem solver, while also valuing teamwork and collaboration. A background or interest in the software, telco, internet, or networking industry is desired.

We are committed to providing you a flexible work environment where individuality, fun, and talent are all valued equally. If you consider yourself innovative, adept at collaboration, and you care deeply about the work you do, let’s chat!

Expectations for Success

Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products

Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions

Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals

Facilitate cross-departmental trainings to ensure messaging consistency and discipline

Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams

Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches

Manage social media channels, create content calendars, and monitor performance metrics to optimize results

Provide ongoing support to keep product collateral and sales enablement resources up-to-date

Support as necessary additional initiatives driven by the Product Marketing team

Requirements

We are looking for the right person, not the exact list of requirements. If you believe your life experience has prepared you for similar challenges, we’d like to hear from you.

2-3+ years experience in marketing, communications, or a related field

Excellent business writing skills with experience crafting compelling messaging for technical products

Familiarity with product marketing principles, techniques, and best practices

Experience managing social media content across platforms

Experience building out product marketing campaigns

Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Team player with strong interpersonal skills and the ability to collaborate effectively across departments

Creative thinker with the ability to generate innovative marketing ideas and strategies

Experience working in B2B marketing

Experience in the internet, networking, or telecommunications industry not required, but a plus

Proficiency in marketing automation tools and CRM systems not required, but a plus

Successful completion of a background check

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