Product Specialist – Online Travel Agency

Responsibilities:

Lead Generation 

• Collaborate with the sales team to enhance lead engagement and optimise the sales funnel. 
• Maintain accurate CRM records of lead interactions and progress. 
• Develop and refine lead generation strategies based on market trends and competitor analysis.

Product Development 

• Monitor and analyse product performance metrics, generating insights for continuous improvement. 
• Identify growth opportunities in online products, prioritising higher-margin offerings. 
• Stay informed on emerging products and trends, leveraging trade events, seminars, and supplier networks to expand offerings.

Collaboration and Training

• Work closely with digital marketing, sales, and customer service teams to promote products effectively. 
• Develop and deliver training programs, including manuals, presentations, and workshops, to enhance team expertise in product offerings. 

Market Research and Competitor Analysis 

• Conduct thorough market research on customer preferences, travel patterns, and emerging destinations. 
• Evaluate competitor pricing, promotions, and positioning, and share actionable insights through detailed reports. 
• Execute "secret shopper" investigations to benchmark against competitors. 

Pricing and Revenue Management 

• Develop competitive pricing strategies to maximize revenue while maintaining value. 
• Monitor product performance, adjusting offerings or pricing as needed to align with market demand. 

Data Analytics and Reporting 

• Create dashboards and reports to track performance metrics and customer trends. 
• Use analytics tools to identify opportunities for growth and optimisation. 

Ad Hoc Digital Marketing and Projects 

• Support management with online research, digital marketing initiatives, and ad hoc projects to drive business development.

Qualifications and SkillsEducation

• Bachelor’s degree in Tourism, Business Administration, Marketing, a related field or equivalent experience. 

Experience 

• Minimum 5 years in product management, travel planning, or a related role in the travel industry. 

Technical Skills

• Strong knowledge of retail travel operations and online booking platforms (e.g., GDS, PMS systems).
• Proficiency in Microsoft Office Suite and data analytics tools.
• Familiarity with digital marketing tools and CRM systems. 

Soft Skills 

• Excellent organizational, communication, and negotiation abilities. 
• Proactive problem-solving and attention to detail. 
• Ability to collaborate effectively across teams and manage multiple projects. 

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