Sales And Marketing Officer
Salary: SO1 SCP 25-27 £35,235 - £37,035 per annum pro rata
JOB PURPOSE: As a member of the Health & Recreation Sales & Marketing team, the post holder will be required to support the Sales & Marketing Manager with the implementation of the sales and marketing strategy, delivered through sales and marketing plans and campaigns. The post holder will raise awareness and recall of the getactiveabc brand and sub-brands, deliver customer communications, help grow memberships, and continually increase income and participation in activities, events, and programmes across the Health & Recreation Department.
MAIN DUTIES AND RESPONSIBILITIES:
Support a culture of innovation and creativity by working in partnership with colleagues and facility teams across the department on the development and implementation of marketing initiatives to increase sales and reduce member attrition, in line with targets. Consult with relevant stakeholders in generating and coordinating marketing activity that will achieve the aims and objectives of the department.
Work closely with the Design Services team to develop materials for marketing, sales, and customer communications, whilst ensuring adherence to the getactiveabc branding protocols and guidelines.
Assist in the planning, production, distribution, and dissemination of all forms of offline and online marketing using the relevant software to produce sales content and customer messaging for the Health & Recreation Department.
Roll out the getactiveabc social media plan for a range of digital platforms. Ensure effective engagement through managing, updating, and reviewing all in-house and user-generated content to ensure effective engagement with target audiences. Provide reports and respond to relevant internal and user queries when required.
Liaise with Communication Officers and other relevant Council officers on press releases to support annual sales and marketing campaigns, ensuring all content is professional and consistent.
Ensure content on the getactiveabc website and associated apps is current, timely, relevant, and engaging, representing getactiveabc positively at all times. Use the app to send notifications and sales messages and produce promo sales screens. Train staff in the department on app use and liaise with MyFitApp.
Assist the Marketing and Sales Manager to support business growth through implementation of the sales plan and achievement of targets. Liaise with potential and existing customers to generate leads and convert enquiries into memberships or participation in activities across facilities, including outlining the benefits of memberships.
Assist the Sales & Marketing Manager with corporate sales activity, conducting facility tours, and planning and conducting outreach visits to potential corporate partners.
Organise and deliver local and community outreach initiatives and roadshows to grow memberships, participation, and the getactiveabc brand.
Assist with general administrative duties as and when required.
Conduct exit interviews/surveys with leaving members to plan and support retention activities to achieve targets.
Deliver mentoring, advice, and training on all aspects of membership sales, retention protocol, and other related product sales.
Undertake regular competitor analysis to provide data to influence decision-making, help identify USPs, and influence segmentation, targeting, and positioning versus competitors.
Develop and enhance working relationships with relevant stakeholders to maximise marketing and sales plan outcomes.
Represent the Health & Recreation Sales and Marketing section on interdepartmental teams or working groups and internal teams.
Deputise for the Sales & Marketing Manager when necessary.
Be flexible and collaborative and actively support all colleagues and other activities or processes which impact the performance of the department.
QUALIFICATIONS AND TRAINING
A third level qualification (i.e., HNC/HND, Level 4, Degree) in line with the Qualifications and Credit Framework (QCF) in a discipline/subject such as Marketing, Business, or Communications.*
EXPERIENCE
Two years’ experience in a sales and marketing role to include all of the following: ▪ Web management, online marketing, and social media. ▪ Implementation of marketing and sales plans. ▪ A proven record of achievement of sales growth results.
KEY SKILLS, KNOWLEDGE, AND ATTRIBUTES
Excellent communication skills – confident oral ability and creative written ability.
Excellent time management skills.
Excellent organisational skills and ability to work under pressure, meeting tight deadlines and targets.
Strong presentational skills.
Ability to achieve positive results through influencing skills.
Strong analytical skills.
Demonstrable IT skills to include Microsoft Office and online marketing.
Ability to use customer databases effectively.
Ability to work as part of a team and on own initiative, with a flexible approach to work demands.
Ability to handle sensitive or difficult situations appropriately.
Excellent knowledge of the contemporary marketing environment.
DRIVING
Hold a full current driving licence (valid in the UK) and have access to a form of transport OR* have access to a form of transport which will permit the applicant to carry out the duties of the post in full. *This relates only to any person who has a disability which debars them from driving.
WORKING ARRANGEMENTS / FLEXIBILITY
13 hours per week: Monday 9am – 2pm, Wednesday 9am – 1pm, Thursday 9am – 1pm.
The post holder may be required to work additional hours and outside normal working hours to meet the needs of the post.
The closing date for applications is Friday the 22nd of August 2025
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