Sales/Marketing Apprentice

Start Your Career in the Motor Industry!

Are you enthusiastic, ambitious and interested in cars, sales and social media? Are you a confident communicator who enjoys meeting people and being creative?

Boland Carlow is looking for a motivated Junior / Apprentice Car Sales Executive to join our growing sales team.

This is an exciting opportunity for someone looking to build a career in the motor industry, combining customer-facing sales with marketing, social media and digital content creation.

No previous motor industry or sales experience is necessary. Full training and ongoing support will be provided.

What Will the Role Involve?

Sales & Customer Experience

• Welcoming customers to the showroom and understanding their needs.
• Learning about our range of new and used vehicles.
• Assisting with vehicle demonstrations and test drives.
• Developing an understanding of vehicle finance and part-exchange valuations.
• Managing customer enquiries and following up with potential buyers.
• Building strong customer relationships and contributing to sales targets.

Marketing & Social Media

• Creating engaging social media content featuring our vehicles and dealership.
• Taking photographs and videos of vehicles for online advertising.
• Assisting with Instagram, Facebook and TikTok content.
• Creating short-form video content and vehicle walkaround videos.
• Helping promote dealership offers, new model launches and sales campaigns.
• Assisting with online vehicle advertising and digital marketing activities.
• Bringing fresh ideas to help grow our online presence and attract new customers.

What Are We Looking For?

• A genuine interest in cars and the motor industry.
• An interest in social media, marketing and digital content.
• A positive attitude and willingness to learn.
• Excellent communication and people skills.
• Confidence in front of customers and a camera.
• A creative mindset with an eye for detail.
• Ambition, motivation and a desire to succeed.
• Full clean driving licence preferred.

What We Offer

• Full training and structured development programme.
• Experience across both vehicle sales and digital marketing.
• Mentoring from an experienced sales and management team.
• Opportunity to work with Volvo, Škoda, Mazda and Peugeot.
• Competitive salary with attractive performance-related bonuses.
• Excellent career progression opportunities.
• A supportive team environment within an established family-owned business.