Sales Merchandiser

To deliver brilliant in-store execution across a defined territory by improving availability, shelf standards, planogram compliance, promotional compliance and POS visibility. Reports to: Field Sales Manager

Works closely with:- field sales, telesales, operations, brand teams, retail partners.

WHAT WILL YOU DO?

In-store Execution

• Visit assigned stores to an agreed call cycle and complete daily call plan

• Merchandise products to company standards (facing, rotation, tidy shelves, correct pricing where applicable)

• Drive on-shelf availability by identifying gaps, checking backstock and flagging supply issues and agreeing orders. 

• Implement agreed planograms / shelf layouts and maintain category standards

• Ensure promotions are live (correct price, correct location, correct stock), and escalate issues quickly

• Install/maintain POSM (window stickers, shelf talkers, wobblers, FSDUs where relevant) within guidelines

Reporting & compliance

• Capture required call reporting (photos, POS confirmation, stock issues, promo compliance, competitor notes)

• Record actions clearly (what was done, what’s needed next, any blocks)

• Raise maintenance / compliance issues (pricing errors, missing POS, poor stock location) through the agreed route

Store Relationships

• Build positive working relationships in-store; always be professional and respectful

• Support store staff with simple product queries (within training)

Territory & Ways of Working

• Journey plan efficiently to hit call coverage and reduce wasted travel time

• Keep any equipment / POS stock organised (if you hold POS in van/home)

• Attend training and follow company H&S / manual handling standards

Key Measures (example KPIs)

• Call completion / coverage vs plan

• Planogram compliance %

• Promo compliance % (price/location/stock)

• Distribution Across area %

• POSM installed / maintained (right store, right time)

• On-shelf availability / out-of-stock reduction (as measured/observed)

• Reporting accuracy and timeliness

SKILLS & EXPERIENCE REQUIRED

• Previous retail merchandising / FMCG / retail operations experience (or strong retailer background)

• Full clean driving licence

• Comfortable with basic IT (mobile app/reporting, photos, email/Teams as needed)

• Physically able to handle merchandising tasks (standing, bending, light lifting; manual handling training provided)

• Experience working with symbols/multiples convenience retail

• Familiarity with planograms, POS compliance and promo set-ups

• Field-based across the given territory

• Travel required; some early starts depending on store needs

• Manual handling involved (within safe working practices)

BENEFITS

• Company van & Fuel Card 

• Company phone, tablet and laptop to enable efficient reporting, communication and planning

• Lunch Allowance 

• Structured training and ongoing development, including merchandising standards, systems training and sales programmes

• Career progression opportunities within the wider Johnson Brothers & Primeline commercial organisation, with pathways into senior merchandising, field sales and account roles

WHO WE ARE

Established in 1893, Johnson Brothers, a subsidiary of the Primeline Group, boasts a rich history in sales and marketing, carrying a strong reputation within the UK and Irish trade sectors. This name resonates with both industry professionals and consumers alike. Leveraging the Johnson Brothers name, we aim to build upon our historical achievements and utilize our well-established brand to generate new business opportunities. We work with a range of international and national brands. We approach every partnership with the same commitment to building our client’s brand. This pride, passion and focus on professionalism allows us to work with established and emerging brands in Ireland.

WHERE WE ARE GOING

We continue to develop our leadership teams to ensure that Johnson Brothers remains a place where people want to come to work every day, and a place where people can learn and strive towards their future goals. We will continue to create an environment where people can be at their best. Retaining our current customer blue chip companies and multinational brands and growing new business by providing best brand execution will be key to our success. We will build the best relationships and partnerships with our principles and customers, and we continue to drive a values-based culture.

WHAT DO WE WANT?

As a subsidiary of Primeline, our core values of respect, teamwork, results, excellence, and courage guide everything we do. We seek individuals who demonstrate empathy and appreciation for diverse perspectives, collaborate effectively with others, and are motivated by achieving outstanding results. You should be committed to continuous improvement, maintain high standards, and have the courage to take initiative and drive innovation. If you resonate with these values and are ready to contribute to a positive and dynamic work environment where everyone can thrive and succeed, we would love to hear from you.