Senior Regional Business Manager

Senior Regional Business Manager Europe

In Market

Continential Europe / Ireland

Tirlán

Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.

Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.

We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and over 2,300 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.

Role Profile

Reporting to the Head of Sales, Europe, the Senior Regional Business Manager will drive commercial growth across Europe. This individual contributor role focuses on managing key regional customers, developing new business opportunities, and delivering profitable growth aligned with the company’s global strategy. Location: Ireland based or Continential Europe.

Key Responsibilities

Regional Sales Leadership:

• Develop and execute regional business strategies to achieve revenue and margin targets.
• Manage a portfolio of key accounts and distributors across Europe.

Business Development:

• Identify and convert new business opportunities within the dairy ingredients sector and Oat products portfolio.
• Expand market share through targeted prospecting and relationship building.

Customer Relationship Management:

• Act as the primary point of contact for customers in the region.
• Negotiate contracts, pricing, and supply agreements to maximise profitability.

Systems & Process Management:

• Utilize C4C CRM for pipeline management, customer engagement tracking, and reporting.
• Ensure accurate demand forecasting and input into S&OP planning cycles.
• Collaborate with Category, Planning and Finance to align forecasts with production and inventory plans.
• Maintain data integrity and timely updates in all sales systems to support decision-making.

 Market Intelligence:

• Monitor regional market trends, customer needs, and competitive activity.
• Provide insights to inform product development and commercial strategy.

 Cross-Functional Collaboration:

• Work closely with Supply Chain, Finance, R&D, and Marketing to deliver tailored solutions.
• Ensure operational excellence in service delivery and customer satisfaction.

Key Requirements

• Master degree in Business, Food Science, or related field (MBA preferred).
• Minimum 10 years in B2B sales within dairy ingredients.
• Proven track record in managing regional accounts and delivering growth.
• Strong negotiation and relationship-building skills.
• Ability to work independently and manage complex stakeholder relationships.
• Adept of the Consultative Selling methodology
• Fluent in both English and French, Spanish will be an advantage.

Core Competencies

• Strategic thinking and commercial acumen.
• Excellent communication and influencing skills.
• Strong analytical and problem-solving abilities.
• Ability to travel extensively across Europe and North Africa.

About us

Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market. Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment.

Commitment to Diversity & InclusionWe believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.

We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers

Tirlán is a Values Based Organisation