Senior Social And Digital Media Manager

Role Introduction:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.

Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking to onboard a Group Senior Social and Digital Media Manager, to join our new team.

This role will form part of the Commercial team and reports to the Group Head of Digital. The successful candidate will be a confident people person who can fit into Applegreen seamlessly and adopt a hands-on approach to their role.

Key Responsibilities:

• Develop and execute a comprehensive organic social strategy aligned with the business objectives.

• Manage and execute organic social calendars supporting internal stakeholders and partner brands.

• Manage and execute paid social media campaigns across multiple social platforms.

• Manage the paid digital media strategy.

• Own the digital advertising budget providing detailed forecasting and performance analysis.

• Utilise data and analytics tools to track performance, generate actionable insights and present key finding to stakeholders.

• Support the creative team by providing data-driven insights and direction on creative assets.

• Support the group digital strategy from concept through to implementation and ongoing continuous improvement.

The Candidate should have the following:

Qualifications, experience & skills

• 6+ years in a social and digital media role, gained within a customer-centric B2C environment (Agency or in-house).

• In depth, hands on experience with key platforms:

o Paid: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, DSPs.

o Organic: Content scheduling and analytics for Facebook, Instagram, X, LinkedIn and TikTok. (e.g Hootsuite, Sprout Social, Emplifi etc).

• Strong analytical skills with the ability to translate data into clear, concise and actionable insights. [Google Analytics, Excel, data visualisation tools].

• Proven track record of developing and executing successful paid media campaigns across multiple platforms.

Additional key skills & attributes:

• Project management skills with the ability to manage multiple projects, competing priorities and fast-paced environment.

• A ‘can do’ attitude and a positive solution focused mindset.

• A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.

• Be a self-starter and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.

• Is resilient, calm under pressure and comfortable dealing with ambiguity.

• Excellent written and verbal communication skills, with a keen eye for detail.

• Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.

• Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.

• Experience creating creative content and telling stories to engage consumers across digital channels.

• Keen interest in emerging social and digital media trends, industry best practices, and evolving algorithms that support the customer experience across digital channels.

• Has strong commercial acumen and a focus on delivering value to the business.

• Willing to travel ad hoc if required in addition to supporting out of hours as required.